Regardless of how long you have been running your website or blog, you will always want to have more and more views to your website.
Eventually, it might feel like you have exhausted all the ways to achieve this. If you are looking for some new ways to drive traffic to your website, this guide highlights some creative ways of doing just that.
1. Use Social Media to Drive Traffic
There are a few methods to drive traffic from social platforms to your website and each platform has methods that work for it. Twitter, for instance, is great for sharing links while Instagram and Pinterest are great platforms for visual content. Be sure to get on a social media platform with users who are highly likely to have an interest in your area of expertise.
2. Variety is the Spice of Life
Ever so often, switch up your content to accommodate different segments of your target audience. Even when you know they are biased towards a particular content form, be sure to occasionally throw in a video for instance so that your content doesn’t appear monotonous.
3. Captivating Headlines
The thing about writing great headlines is that it takes a lot of brainstorming. You might need to write more than one before settling on one that works.
They key is to make them compelling, without divulging too much information so that the blog post doesn’t go unread. However, unless it is the standard in your line of work, try and avoid clickbait.
4. SEO is the Name of the Game
So long as people are still using search engines then search engine optimization will never get old. There are professionals online you can hire to do an SEO audit for your site such as https://digitalshiftmedia.com. Work on their suggestions as well as recommendations to boost your website traffic.
5. A Fast Site
A fast loading site is very important to avoid getting a high bounce rate. No one has 60 seconds to wait for a web page to load. Optimize your pages and images accordingly or risk losing your website traffic to competitors.
6. Target Longtail Keywords
Long tail keywords are simply two or three words or even phrases that are specific to the kind of content you are producing. They should accurately describe what your reader is interested in or looking up on a search engine. Target them through your SEO and especially if you are conducting paid searches.
7. Host Guest Blogs
By inviting people in your area of expertise to write for your blog, you are opening yourself to their audience and drive more traffic to your website as a result. Guests on your blog are bound to share the article on their sites with their audiences. The catch here is that you have to make sure that the content shared is original and of great quality.
8. Guest Blogging is a Two-Way Street
Approach other bloggers to have you as a guest on their platforms. Be sure to ensure that the blogs are reputable and related to your brand. Their readers will likely be drawn by your thoughts and ideas, and are likely to visit your website thus increasing your traffic.
Sometimes you have to spend money to make money and this is no different when you are working on how to get website traffic. Paid social media posts are sure to introduce you to new audiences but you should not stop there. Look into paid search and display advertising as well.
Remember to keep adjusting your goals so that they are always linear to those of your website and/or business.
10. The Business of Links and Referral Traffic
Referral traffic refers to traffic sourced outside Google’s search engine and links on news aggregator sites like Reddit or even Forbes. These are great websites to place content directing the audiences back to your website. Another great place to have your links is on a list of resources, linking to your site and your products.
If you are fortunate to have your work or products reviewed, then a review is bound to drive some referral traffic to your website.
While we already mentioned social media, LinkedIn deserves a separate category because of how well it has established itself as a publishing platform. Sharing your work on LinkedIn is bound to establish you as a thought leader and drive traffic back to your website especially if you already have a sizeable following on the platform.
12. Use Internal links to Drive Traffic to Your Website
Internal links go from one page on your domain to a different page on the same domain. Allow your users to access other resources on your platform by using internal links. This creates value for them and is bound to promote repeat visits.
13. Share Interviews
The best way to go about this is by requesting thought leaders for interviews. They could be brand ambassadors, emerging voices from your field of expertise, or even other established bloggers. Publish these interviews and leverage on the prominence of their names and the fact that they might share links to the interviews with their respective audiences. Start with a brand ambassador program after learning how to create a brand ambassador program.
14. Good Old-Fashioned Email Marketing
Emails are an efficient method of marketing but you have to be careful as there is a risk of spamming your users. The functioning algorithm on the Google search engine does not prioritize websites associated with spamming. This will, unfortunately, put a dent on your SEO efforts.
Send a friendly email reminder to your users with news on a new service or product but do not overdo it. Alternatively, you can settle for periodic newsletters sent on a weekly or monthly basis depending on how much content you produce.
15. Schema Micro Data
This primarily refers to tags you can add to your HTML. They help with the way search engines rank your site. Choose them using the same criteria you would use on when picking long tail keywords.
16. Run a Responsive Site
People often access the internet on the go so you want to be sure that your website is not just accessible on desktop. Design our site to accommodate cell phones and tablets in regards to their respective operating systems. Test it on the various devices before rolling out to weed out any possible glitches.
17. Build a Community
It is not enough to simply create content and leave it at that. Create an environment that allows users to weigh in on the topic at hand or even share their thoughts and perspectives. Do not forget to manage this community and at the very least make sure decorum is observed.
18. Be Part of Other Communities
Share your thoughts on the comment section of other blogs. You do not have to go all in, but ensure that your comments are insightful and thought-provoking as most sites allow you to display your website. Your comments on these sites might drive back some traffic to your website.
19. Evaluate Your Analytics
Google Analytics is sure to tell you everything you need to know about your traffic and its engagement with your content. Using this information, you will be able to adapt to your users’ needs and thus drive more traffic to your website.
20. Be Active on Social Media
It is not enough to just share links and go. It is social media so go ahead and be social! Find people interested in the same areas you create content on and engage them.
Consume and share their content, follow relevant hashtags, and engage in debates on appropriate topics. This way, you are able to build a fanbase off social media and increase the uptake of your social media content.
21. Submit Your Content to Aggregator Sites
The people on these sites are very clever and will not take kindly to spamming. Before posting your link on Reddit, for instance, make sure it meets the mark. It is just as important to ascertain that you are posting on a relevant sub-platform, otherwise, it will not be seen by people interested in your field of expertise.
22. The Power of Video Content
Audiovisual content is growing in popularity. It is estimated that 85% of the content created in 2019 will be video content so make sure to consider it in your content marketing strategy.
23. Analyze the Competition
By finding out what other people in your field are doing, you are bound to have a clear picture of what your readers are into and create content to this need. Users ultimately prefer a website that is up to date with industry trends and you want to be an industry leader in your field of expertise. There are a few tools online that will allow you to gauge your website in relation to your competitors’ websites and even social media performance.
24. Be a Source of Knowledge
By hosting webinars, Twitter Chats or even Facebook Live sessions, you are creating a platform to impart knowledge to your users. These sessions allow your users access to industry leaders they might otherwise never have interacted with.
Make these sessions topical, perhaps monthly or quarterly, and make this known to your users. Send reminders and promote them via your social media platforms. This is bound to increase traffic to your site.
25. Attend Conferences
If you follow the steps outlined here and have great content to back you up, you are bound to establish yourself as a thought leader in your field. Try and seek to speak at conferences, panels, or even host one yourself. The extra publicity that comes with these events is bound to drive traffic to your website.
Consistency is Key
It will do you no good to put in the work if you are not consistent in your content creation. Use the tips discussed above to drive traffic to your website and grow your online presence.
Read our blog for more tidbits on how to successfully run and promote your blog.