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Did you know the human brain processes images 60,000 times faster than text?
As a business owner, are you taking advantage of this?
If you’re not, a good place to start is to ensure your business has an image-based logo instead of a text-based logo. But if you really want to reap the major benefits, start visualizing your data.
In the Digital Age, your business probably has a customer-facing website or app. This means you collect lots of data on a daily basis.
After crunching it, the next thing is to present it, right?
Continue reading to learn how visual data presentation can help your business.
1. Faster Communication, Quicker Decision-Making
Communication between workers, departments, and business units, is essential for the success of any company. When there is a sluggish movement of information from one person to the next, the company’s operational efficiency will take a hit.
While there’s a wide range of things you can do to improve the speed of communication, visualizing your data is one of the most important.
Let’s say a marketing manager needs to make a decision on what digital marketing channels the business should focus on. He asks the data guys to send in the relevant data. The data comes in, but everything is in text.
The marketing manager has to read through it and pick out the important bits. This takes time.
But what if the data guys sent the information in visual form? Think infographics with bar charts, pie charts, and line graphs? Because the human mind likes visuals, the marketing manager would easily grasp the information and make a decision quickly.
2. Good for Team Motivation
Every team has goals to meet.
However, after doing the same tasks day in day out, team members can lose motivation and burn out, especially when they don’t have a clear picture of the team’s progress.
This is where data visualization can step in give everyone a boost.
You see, it’s one thing to tell your team that their work is bearing fruit; that they are moving closer to meeting their targets. It’s quite another to show them the results.
For example, a bar graph that shows a steady increase in sales is enough to show the sales team that sales are indeed increasing. They’ll no doubt be more motivated to keep doing what they do.
3. Easier to Attract Investors/Partners
If you’re a startup, you probably need more investors and strategic partners. This means part of your job involving making and delivering pitches.
How effective are your pitches, though?
If they don’t include visual data presentation, you’re leaving money on the table.
Just as visual data can motivate your employees, it can also help potential investors and partners to gain deeper insight into your business. With a clear picture of your startup’s performance and value proposition, they’ll be more willing to invest or partner with you.
What’s more, creating visual data isn’t a difficult task. There are digital platforms you can leverage. For instance, you can become a Slalom tableau partner and gain access to visualizing tools.
Visualizing Data Is the Way to Go
If you’ve been on the fence about visualizing your data, by now your mind is certainly made up. Visual data will transform your decision-making processes and help accelerate your business’ growth.
Keep tabs on our blog for more digital media tips and thoughts.