Research shows that nearly seven out of ten businesses fail within their first ten years.
One of the reasons a business might fail is because the owners didn’t make use of digital marketing.
You may want to take steps to protect your manufacturing business from a similar fate, but you might now know how to get started. Should you use banner ads? What about YouTube marketing?
Read on to learn about some of the digital marketing solutions you can use to promote your manufacturing business. Implement these tips, and your manufacturing business will thrive for years to come.
1. Develop a Buyer Persona
Developing a Buyer Persona is one of the best steps you can take when it comes to digital marketing.
In simple terms, a Buyer Persona is a representation of your ideal customer.
Once you have a Buyer Persona, you can use the information within it to help you create targeted digital marketing campaigns.
For instance, a big part of digital marketing is creating content.
Using the Buyer Persona, you can figure out the kind of content your target audience will take an interest in.
This is because the Buyer Persona will describe the goals and aspirations of your target audience. Thus, by using this information, you’ll know the topics you need to focus on if you want to create content that’ll generate a buzz.
Another significant aspect of digital marketing is running ads.
Again, with the help of a Buyer Persona, you can figure out how to target your ads with precision. This ensures you don’t end up wasting your ad budget, by putting your ads in front of people that’ll never invest in your services.
If you want to take things to the next level, you may want to create a Buyer Persona for the different kinds of people that interact with your brand.
So, you could create a Buyer Persona for the people that report to decision makers, but you might also create one for the decision makers as well.
2. Experiment with YouTube
YouTube can allow you to achieve massive amounts of visibility in a short period. But you’ll only achieve success with the platform if you learn how to create engaging content.
Now, if you’re worried that people won’t watch your videos because they’re boring, you may want to reconsider this opinion.
That’s because you’re only trying to impress your target audience, and no one else.
For instance, a video that teaches your target audience how to cut manufacturing costs will do well, even if many would consider such a video to be dull.
You may also want to see if there are any other manufacturing companies with a presence on YouTube.
If there are, you may want to review their content and check out their engagement levels. If their videos are earning a lot of views and comments, it’s a sign they’re on to something. Following this, you should try to learn, and maybe even borrow from their success.
One way you could do this is by reviewing their top video, and then creating an even better version. You might do this by making a video that goes into more detail or by creating something with higher production value.
3. Make Use of Banner Ads
Banner ads are one of the oldest digital marketing methods on offer. The enduring nature of banner ads is a testament to the fact that they can deliver results.
Now, odds are people won’t just click on your banner ads and then become a customer. So, to begin with, you should think about creating some banner ads that’ll help you collect leads.
The best way to do this is by promoting a report that helps your target audience in one way or another. This report might provide them with actionable advice, or information regarding the future of the industry.
Of course, your banner ads will count for very little if they’re not put in front of your target audience. Thus, you need to identify the kinds of sites visited by your target audience, and then make it a priority to put your ads on such websites. You can learn more affiliate facts and digital marketing on various marketing blogs on the web.
Sometimes, you’ll be able to use a 3rd party service, such as AdWords or BuySellAds to secure a banner ad placement.
However, if that doesn’t work out, you’ll need to do things manually.
This means you’ll need to find a promising site and then ask the owner how you can secure ad space. Thankfully, this isn’t that hard to do as most sites have a section in the footer that’s related to advertising inquiries.
4. Experiment With LinkedIn
Many manufacturing businesses deal with a B2B audience. If your business falls into this category, you may want to look into using LinkedIn.
There are two main approaches you can take when marketing yourself on LinkedIn.
One option is to run an ad campaign on the platform.
LinkedIn provides incredible targeting options, which can make it easy for you to get in front of your target market. That said, LinkedIn Ads can be expensive, and so if you have a limited marketing budget, you may want to avoid this route.
The other option is to ‘connect’ with people on the platform and then promote your brand by posting content.
This method works, because your LinkedIn posts will appear in the news feeds of anyone you connect with. Thus, you can use this tactic to reach a lot of people, without having to spend much money.
This approach can be a good way to promote blog content or even individual web pages that describe unique aspects of your business. If you’d like to see an example of a webpage that would be worth promoting on LinkedIn, you can read more here.
Will These Digital Marketing Solutions Help You?
The digital marketing solutions in this post should make it easy for you to secure a stable future for your business.
That said, it can be hard to predict which marketing method will work best for your company. As a result, you may need to do a bit of experimentation before you find some success.
Going through this process can be incredibly frustrating. But if you want to master the marketing side of your business, it’s often the only way to get the job done.
Are you worried about the online reputation of your company? Check out this post for some reputation management tips.