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According to the U.S. Department of Commerce, e-commerce sales increased by 4.2% in the second quarter of 2019. Are you selling your products online? Maybe you own an online store but haven’t experienced any growth lately.
Believe it or not, making simple tweaks to your store and operations can take your business to the next level. Don’t know how?
Here are the top 5 Shopify tips you should follow to skyrocket your sales today.
1. Look for Ways to Generate Sales From Returning Customers
It doesn’t matter if you own an online or brick and mortar store. Most sales will come from returning customers. Are you following up on your prior customers?
Updating your customers about their order is important, but it’s what you do afterward that’s going to help you in the long run. Make sure to ask them about their experience after they receive their order.
You should also keep them updated about any new products and sales. Sending them emails about new developments will help you stay on their radar turning you into their go-to store.
2. Conduct Product Pricing Split Tests
You may think pricing your products ending in 0.99 is the best approach. However, you should split test product pricing to learn what your customers prefer. It may come as a surprise, but sometimes pricing your products to a solid dollar might make it more appealing.
3. Implement Methods to Reduce Your Cart Abandonment
Shopify is a robust e-commerce platform that helps you reduce your cart abandonment. You should use apps such as the Checkout Boost App to automate your car abandonment follow up sequence.
This app allows you to set up email and pop-up reminders for customers leaving their shopping charts. You may also set up bonuses such as free shipping and discounts to motivate your customers to checkout.
It’s important to consider your cart abandonment rate when developing your marketing strategy. If you don’t have a plan yet, you should check out these Shopify marketing tips to boost your sales.
4. Prioritize Mobile
Every day more customers are using their mobile devices to make purchases. Is your store mobile ready? If not, you should make it mobile and use it in your social media marketing efforts.
5. Display Social Proof
When you run an online store, it’s important to put yourself in your customers’ shoes. Believe it or not, customers take product and store reviews wholeheartedly.
Are you displaying customer reviews? If not, you should display it on your site and social media. Social proof helps you build rapport with your audience.
Will Our Shopify Tips Help You Grow Your Business?
Implementing our Shopify tips can turn your store into a six-figure sales generating machine. As a business owner, it’s important to implement an all-around strategy by considering everything from your online store theme to your current marketing strategy. While it may be overwhelming at first, you should develop a plan considering all these factors.
The first step is taking a look at your results and where you’re going wrong. Develop a plan taking small steps to improve your store.
An example is how installing a Facebook pixel can help you launch a cheaper remarketing campaign to boost your sales. While this play may take you longer to obtain the sales you dream about, it will come at a cheaper price and provide long term growth. Don’t try to find the million-dollar product instead focus on your strengths and how to develop your customer base.
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