The time is finally here for you to finally open your own restaurant! You probably have a lot of questions and concerns, so it’s important that you understand the basics of opening a restaurant before you begin. Here’s a simple five-step guide to opening a restaurant.
Find your style
If you’re thinking about starting a restaurant, you may have already completed this step, but you’ll need to decide what type of food you want to serve. There are already dozens of restaurants in any city or town, and you will probably want yours to fall within an already-established category. You might be hoping to start a family-style restaurant, a steakhouse, or a coffee shop. Determining the type of restaurant you choose to run will help you decide on every other factor, from the clientele to the employee dress code to the menus.
Find a location
You will need to find a location for your new business. You should consider the location and its relation to other restaurants of the same type. You don’t want to be competing for business. As you look around for locations, think about the layout of each space your see. Will it suit your needs? Can it fit the equipment you will need? Make sure you know how long your lease will be for and what it will take for you to pay it every month. If you know it’ll be a stretch to make rent, try starting in a smaller space and expanding as needed.
Find your staff
Once you’ve figured out the location and style, you need to make sure there are employees to work at your restaurant. The first person you hire should be your manager. Even if you plan to be very involved with your business, having a manager will help you run everything smoothly. Depending on the style of your place, you will also need chefs or cooks, and of course, every restaurant needs servers and dishwashers. Make sure you find people with experience who are passionate about your business. Once you’ve found the right people, put them in Jobeline apparel. Uniforms give the restaurant a sense of unity and make it easy for customers to know who is an employee and who is not.
Find your customers
Ideally, you’ve chosen an excellent location that is currently lacking the type of restaurant you now offer and the crowds come flocking. But even in the best scenario, it’s still vital that you market your restaurant and do what you can to draw customers to you. You can easily start a buzz for your business through social media posting. You can also use email lists to market to your local market about the newest specials and events at your place. Make sure your restaurant has an excellent website that features an up-to-date menu and pictures of your food. More than 70 percent of customers prefer checking the menu on the website before they choose a dining location, so this really is vital. You went to all this work to open your restaurant — don’t lose customers now by forgetting to put in the marketing work.
Find your opening
A great way to gauge if you are ready to open is to hold a soft opening. A soft opening might involve an announcement to the public, or you might just open your doors and tell family and friends to stop by. Either way, the soft opening will help your restaurant get a trial run and figure out what is and isn’t working well. This will give you a chance to fix any problems before the grand opening, which is invaluable.
Opening a restaurant may seem intimidating, but if you follow these simple steps, you’ll have a successful restaurant in no time.