Are you trying to use search traffic to get more visitors to your website? It’s not as easy as it sounds.
But that doesn’t mean raising your local search rankings isn’t worth doing. Believe it or not, 46% of consumers do Google searchers to find local information.
If your website isn’t ranking for local search terms, you aren’t out of luck. There are several things you can do to rank higher on Google. Follow the five tips below to start increasing your local search rankings.
1. Claim Your Google My Business Listing
It isn’t enough to rank for a few keywords. You need to show up on the map when someone searches for your services. You can’t do this without a Google My Business listing.
You’ll need to verify your business with Google to claim this. They will send a physical piece of mail to your business address with a PIN code on it. Once you provide Google this code, you’ll start appearing on the map.
2. Create More Content
If you only rely on a few service pages for ranking in search engines, you aren’t going to appear in many searchers. You need to expand the content of your site so you can rank for more keywords.
Use the Google Keyword Planner to figure out what people are searching for. Once you have this information, create informative blog posts that help your visitors learn about their options.
3. Optimize for Voice Search
Smartphones have changed the way people look for information. Voice technology has gotten so good that many people now use it to search for information online.
This means you have a lot of new keywords that you can target.
Optimize your website to target these search terms. Many of them won’t be targeted yet. You’ll be able to get a first-mover advantage.
4. Make a Mobile-Friendly Website
You can’t get away with a slow website anymore. More people ever use their phones to look for information. If your site doesn’t load for them, they’ll head to one of your competitors.
Google will see this and determine that your site isn’t giving its visitors the information they need. You could suffer lower rankings when this happens.
5. Use Local Keywords
If you have a lot of content on your site, then the chances are that you’re ranking for a lot of global keywords. The problem is, how can local people find you?
Take SEO for manufacturers, for instance. These companies can have a lot of global customers. But if there are companies that prefer to work with someone local, they may have trouble being found.
By introducing keywords into your content that deals with your business location, you can start to rank for local search results.
Improve Your Local Search Rankings Today
It takes work to improve your local search rankings. The longer you wait to get started, the more time you’ll wait to start seeing organic rankings. Use the tips above to get started on the right track.
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