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Poor SEO can tank your business.
That might sound dramatic, but it’s true. If your SEO is less than stellar, your website can end up buried deep within a search engine while your competition pulls ahead.
It’s time to even the odds by hiring the best SEO consultant!
During your search, make sure to ask these six questions so you can get the best value for your money.
1. What Do I Hope to Gain from an SEO Campaign?
Searching for an SEO consultant without understanding your goals is a recipe for disaster.
Before you begin your search in earnest, make sure you have a clear understanding of what it is you hope to gain from their services.
Are you looking to improve your local results or do you want global results? Would you rather focus on your website or social media?
An SEO consultant can only help you if you know what results you’re after. Approach your search with a clear understanding of your goals.
2. What Services Does My Company Need?
SEO is an umbrella term, and an SEO freelancer or agency can help you with a number of tasks.
Once you’ve addressed your goals, start thinking about what you’ll need to do to reach them.
You might need a brand new website, for instance. Or you might only need a few aspects of your current website tweaked.
You might not always have the answers, and that’s okay. During your consultation, you can always ask what they’d recommend.
But by doing your best to answer this question yourself, you can better determine your business’ specific needs for this campaign.
3. How Much Can I Spend?
There’s no easy way of knowing how much hiring an SEO expert will cost your business.
A variety of factors contribute to a company’s cost:
- Experience level.
- Size of their agency.
- Services offered.
- Past results.
An SEO campaign won’t always be cheap, but more often than not, it’s worth it.
Still, to make sure you don’t spend more than you can afford, consider how much you’re willing to spend before contacting experts.
4. How Much Input Is Expected from My Team?
Your in-house team may be perfectly capable of helping you accomplish some of your goals. And everything you do in-house is going to give your budget more breathing room.
While you shouldn’t push yourself — don’t build your own website if you don’t know the first thing about web design — utilizing your team’s strengths is an easy way to save money.
5. How Long Will It Take to See Results?
You want results and you want them now.
That’s understandable. But it isn’t practical. SEO campaigns take time to generate results.
That might mean waiting a few weeks, or, in some cases, as much as a few months.
Ask your consultant for a time frame so you can know what to expect?
6. Is Their Contract Fair?
Any SEO freelancer worth their salt is going to have a contract that protects both parties.
Be sure to read over it. Contracts spell out payment expectations, detail the services you’re paying for, and tell you about any additional fees or penalties you might incur.
Don’t sign anything you’re uncomfortable with. You’re looking for a partnership, after all.
Be fair, but trust your gut.
Find the Best SEO Consultant
As your search for the best SEO consultant begins, be sure to remember what you’ve learned today.
Asking these questions can keep you out of trouble, help you save money, and most importantly, make sure you get the best results for your money.
Looking for even more awesome advice? Be sure to check out our blog for even more great content like this.