SEO is not a cost; it is an investment. Understanding why SEO is important will set you on the right path and get you moving toward the success that you want, but once you start using SEO, you need to figure out how to maximize SEO ROI.
SEO can feel a lot like spinning plates, but we are going to break it down and make it simple for you to improve your return on investment with your SEO efforts.
Continue reading this article to learn more about SEO and how to get the most out of what you’re doing.
What Is SEO?
Before we jump into the tips, let’s briefly go over what SEO is.
SEO stands for search engine optimization is where you optimize your website’s pages to rank in the search engines. This is done by both on-page and off-page efforts.
Using keywords, building links, and getting social signals are some examples of things you would do to improve your SEO.
Now that you understand what SEO is let’s get into the tips to increase your SEO ROI.
1. Set Up Conversion Tracking
Many people understand the importance of knowing the cost per click when they’re doing pay per click advertising, but most people don’t even think about measuring their results with SEO.
Setting up conversion tracking is essential for getting a clear understanding of what your ROI is for your SEO efforts.
Set up your conversion tracking through Google Analytics. It’s free, and it’s very effective.
How you set up conversion tracking has a lot to do with whether your site makes sales directly or if you’re generating leads.
2. Sort Conversions
Once you start tracking your conversions, all of the information coming in can get confusing. Sorting your conversions by channel will allow you to see what’s working and what isn’t.
One of the channels you’re going to see is the Organic Search channel. This channel is any traffic that you get through Bing, Google, and other search engines.
3. Calculate ROI by Using Your Monthly Spend
Look at your monthly spend for SEO against how much money you bring in through SEO channels.
Keep in mind that SEO efforts from the beginning of your strategy play into the ROI, and your ROI will increase as time goes on as long as you continue to use effective strategies for SEO.
When you calculate your ROI using your monthly spend, you need to figure out what you’re going to count in terms of income. Most people use net profit and subtract the monthly spend, divide it by monthly spend and multiply it by 100 to get the ROI.
Whether you do this by the month, quarter, or year, you’re going to use the same method.
4. Spend Time on Keyword Research
Keyword research will allow you to get a firm foundation when you’re starting out. If you’re trying to rank keywords that are too difficult for your site, you’re going to be waiting a long time to see any search results.
Try finding long-tail keywords within your industry that will help you get some foothold in the search engines.
5. Put Together an SEO Friendly Website
If your website isn’t SEO friendly, it is time for a redesign or a complete overhaul.
Your website should make it easy for people to share on social media, social signals are a part of showing the search engines you’re a go-to website.
6. Clean Up Your Navigation
It’s easy to have too much information on your website and make it hard for people to figure out what your website is about.
Not only is messy navigation confusing to the search engines, but it can slow your website down. Clean up your navigation and make it easy for searchers and search engines alike to find your best content.
7. Get Powerful Links
If you think you’re going to rank in the search engines without links — think again. Links are a must if you’re going to get noticed in the search engines, and it’s not just any links that you need.
To rank in the search engines, you need to have links from reputable sites that are relevant to your industry.
It’s better to have quality links vs. a bunch of links that aren’t relevant and look spammy.
8. Build and Submit Your Sitemap
Your sitemap has a list of the pages you want people and search engines to find. Create your sitemap and also submit to Bing, Google, and any other search engines that will allow it.
9. Create Compelling Content
When you want to increase your SEO ROI, the place you should focus on is learning how to create content that is going to blow people out of the water.
If you aren’t focusing on creating compelling content, you’re missing out on opportunities for organic link building, social shares, and brand building.
You’re a Pro at Getting the Best SEO ROI
Now that you know more about SEO and how to improve your strategies, you can get the best SEO ROI. Understanding these strategies can allow you to grow your business faster without blowing through your budget.
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