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You’ve been put in charge of arranging your company’s booth at the upcoming trade show. There’s a lot of pressure on this event to maximize ROI and increase sales, so how can you ensure your company gets results?
Often, companies think about investing in custom trade show booths for big events, but are these displays worth the cost?
Yes—savvy businesses know that one of the best ways to have a successful conference is by investing in the right booth and displays. To learn more, keep reading to find out why and how custom booths can help your company with networking, increased sales, and more.
You’ll Stand Out
One of the best reasons to invest in trade show booth design is to stand out! Generally, trade shows provide the same set-up to all exhibitors.
Chairs, tables, banners, and displays are going to look identical for all attendees.
However, if everyone at the trade show has an identical display, how can you get noticed?
One of the best ways to get instant attention is by looking different than everyone else. This helps you generate a buzz and people come over to check out your fantastic trade show displays.
When it comes to custom displays, the sky’s the limit—add sound, multimedia, color, or just about anything you can think of to make your display unlike everyone else’s. There’s so much competition at trade shows—you could be up against hundreds, if not thousands, of other companies, so try to stand out as much as you can.
Increase Brand Awareness
Custom pop up trade show displays are also helpful for increasing brand awareness.
One of the biggest aims of trade show attendance is to increase awareness of your brand. When attendees are in need of a supplier, you want them to think of your company first.
With custom design, you can display your company’s colors, logo, fonts, and slogans at the most appropriate places, so that it’s instantly recognizable.
This sends a powerful message to conference attendees that your company is professional, takes the event seriously, and is a leader in the industry.
You’ll also want to give away a freebie to attendees that’s branded with your logo, as this can help your company stay memorable to attendees even long after the event. Items like pens, notepads, reusable coffee cups, and tote bags work well, since they’re useful in the office.
Showcase New Products
Another great reason to check out custom booths is to make it easier to showcase new products. If your company has just launched a new product, or is just about to, then you’ll want to make sure everyone at the trade show sees what you have to offer.
However, how can you best display your new products?
Check out a company that can create a bespoke display for you, like Best Custom Trade Show Booths. They can assemble shelves, podiums, or tables that are custom-built to the specs of your product, allowing it to be the hero of your booth.
Encourage Attendees to Linger at Your Booth
Are you attending the trade show to generate new leads for your business? If so, one of the best ways to approach lead generation is via face-to-face conversations.
Conferences are a rare opportunity to get in-person time with others in your industry or potential customers, as most days we are limited to telephone, email, or online lead generation.
To maximize your conference attendance, you can design a display booth that encourages attendees to linger. This gives you and your staff more time to network, sell your products, and build relationships with potential clients.
How can you do this? There are plenty of ways—think about adding a relaxing/phone charging area to your booth, so attendees can stick around and relax.
Or, hire a barista for coffees, give away snacks, or think of other services you can offer that will draw attendees to your booth.
You might be concerned about the cost of building a custom booth. However, when you think about long-term use, you’ll realize it’s an investment that will last for years to come.
Most companies attend at least one trade show per year, and sometimes multiple conferences too. You can take your custom booth with you, using it at each event you attend.
When you work out the cost per use, over several years, it becomes much more affordable. You can also often use some of the smaller parts, like pull-up banners or tables, at smaller events throughout the year.
You Can Personalize to Company Colors
Most trade shows provide the stock-standard white displays and banners, or sometimes black. However, what if your corporate branding doesn’t include white?
Custom booths let you create a display in any color under the sun, with the ability to match your colors exactly to your brand guidelines. Color is so much more fun than plain white, so give your company the advantage it needs to stand out and be remembered.
Consider Custom Trade Show Booths for Your Next Conference
So, are custom trade show booths worth it? Absolutely!
With so many great reasons to invest in a custom booth, it’s sure to give your company the advantage it needs at a big event. If you’re ready to get started, start researching custom trade booth companies and contact them for quotes.
They can work with you to bring your vision to life, turning your idea for your company into reality!
Get started today and see how a custom booth can increase your company’s presence—and profits.
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