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In the US alone, 17 million cars are sold every year, and there’ll be an estimated 287.3 million cars in the country by the end of 2020. This is an incredibly huge number, and all these vehicles make it to an auto repair shop at one point or the other.
The number of auto repair shops is also on the rise, and if you have a repair shop, you need to be wary of lurking competitors who’ll take all the business.
This calls for auto repair shop marketing, and you need the ultimate strategies that’ll help you grow your business. You need to ensure you have a steady stream of customers coming into your shop and even better ensure those customers return for more business. The question is, how do you make it happen?
In this guide, we’ll give you the secrets to auto repair shop marketing. We’ll share some incredible ideas and strategies with you so you can expand your clientele.
Check out the strategies below
Have an Active Online Presence
In this day and age, the best way to reach your customers is through the internet, even if you have a small local auto repair shop. Listing your business is no longer enough and having a website is barely enough.
You need to go beyond that to build a strong and trustworthy brand and a solid reputation.
Go the extra mile and embrace local SEO to have a better chance of ranking at the top of your keyword searches.
Have a Responsive Website
Apart from having a professional-looking website that is easy to navigate, it must be responsive to accommodate mobile users. Your website needs to have all the information you can provide about your business.
Include what your services are, social media links, and how customers can contact you. Having testimonials and customer reviews will also go a long way.
Beyond that, you need to have a blog section on your website. This is where you’ll publish relevant content to advise your customers about everything that has to do with cars. You’ll also get an opportunity to show them why they should do business with you and trust you with their machines.
When customers know they can find reliable information and solutions to their problems on your website, they’re likely to visit time and time again, and eventually become loyal customers.
You’ll have an opportunity to remind them about essential auto services. If you provide value, they’ll subscribe to your newsletters and emails, which will expand your clientele and grow your business.
Have an Active Social Media Presence
One of the most important aspects of auto repair shop marketing is having an active social media presence. A large number of your target market is on social media, so this is where you also need to be.
Post consistently on platforms like Facebook and Twitter and interact with your customers to show them how eligible you are.
Having active pages aspires to active conversations, and you need to engage them on a regular basis, answer their questions, and offer advice every chance you get. Be authoritative and show them you’re an expert in the field.
When they comment on your posts, ensure you answer them, even if you only have to say thank you because this is one of the best ways to get feedback about your business.
Local SEO is imperative for your business because you need to attract the customers closest to you. These are the people that will bring you the most business. If you get local SEO right by using the right keywords, your business will appear on the first page of Google, and you’ll have a competitive advantage
To make the best of this, add your business to Google Maps if you haven’t already, then optimize it by using Google My Business. Your website should include your contact information, clear description of your business, your business category, and shop address for the best results.
The higher you rank on search engines, the more traffic your website will get. As long as you make sure your listing on Google My Business is thorough in terms of ratings, photos, reviews, and operating hours that traffic will turn into active customers.
Offer Top-Notch Customer Experience
According to research, customer experience is set to overtake price as the main differentiator. What this means is that you need to have impeccable customer service if you’re going to have a competitive advantage against your competitors.
Great customer service entails making every process simple for your customers and going above and beyond to meet or exceed their expectations.
Having a web chat feature on your website will also go a long way because both loyal and potential customers can reach you 24/7. If you can go further and provide a mobile app where you’ll send your customers alerts, recalls, specials, and help them keep track of their maintenance schedules, even better.
Beyond that, you should strive to get positive reviews on your website. Over 93% of local customers read online reviews to determine if they should use the services of a local business. This doesn’t apply to local customers only because 94% of all other consumers read online reviews before interacting with a business.
You should also encourage customers to leave reviews for you, and make it easy for them to do it after receiving services.
Since this is a hands-on business, word of mouth is still a powerful marketing strategy so ask the customers to leave a review in person once they come to the shop. Beyond that, offer quality services and qualify repair parts for all types of vehicles, including cars like the Scion FRS.
Have a Quick Response Time
Response time is very important in this business because most people are usually likely to call the first service they come in contact with. Your customers may run into emergency situations and need your help immediately.
They will choose the first auto repair shop that responds. If you missed the call, you have a higher chance of getting their business if you contact them 5 minutes after, as compared to half an hour later.
Make Use of Auto Repair Shop Marketing Ideas
These are some of the top auto repair shop marketing ideas that you should implement for your business. You can go the extra mile and offer customers a loyalty program where you give them free services to show appreciation.
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