If you’re not using video marketing as one of your major marketing tools by now, you should be. How many times do you watch a business video on your personal social media accounts per day? Videos are so popular that they now automatically play on Facebook newsfeeds.
Even small businesses can take full advantage of the benefits of video marketing. It’s not as complicated as you may think to create and edit your own business videos. Here’s why you shouldn’t be missing out on video marketing:
Increased Sales and Conversions
If there were ever a reason to start using videos, this is it. Businesses that use videos on their landing pages can increase their conversions by up to 80%. That’s a hugely significant boost for small businesses looking to increase ROI. Along with catching the eye of visitors, videos can also answer questions about products with potential customers having to do any work.
Most business owners already know that if a customer doesn’t feel the business is trustworthy, they won’t purchase anything. A business needs to be presented in a professional manner for people to take a risk on it. Video marketing has been proven to promote trust among potential buyers. Videos show customers that the business and staff are serious about what they’re selling.
It Doesn’t Have to be Difficult
Many small business owners shy away from video marketing for business because they believe it will be too difficult. The level of difficulty depends on what you want your video to achieve. There are many online tools that can help you create your own marketing videos but if you want to see some real results quickly, it’s better to find a video marketing company.
Google Will Love You
The string pullers at Google love to confuse us by constantly changing the algorithms so business owners never really know what helps to rank their websites at the top of searches. However, what is clear is that Google loves videos. Having important videos on your website means that visitors are likely to stay longer. The longer people view your website, the more appealing it becomes to Google.
Attract Cell Users
You’ve probably noticed that the commute to work is full of people watching videos on their cell phones. More and more people are also using their phones to make purchases because it’s far more convenient to buy something on the go. The more videos your business has, the more appealing you become to cell phone users- which is everyone.
Benefits of Video Marketing: Don’t Miss Out!
One of the biggest benefits of video marketing is it appeals to people who don’t have the time or energy to read information. Life is so busy these days, so videos give people the option to learn without really having to think. Take a look at some more business marketing ideas you don’t want to miss out on!