Did you know that only 56% of businesses make it to their fifth year? 

One of the reasons businesses fail to make it past five years is because they do a bad job of generating leads.  

If your business is struggling to generate leads, you may not know how to fix the problem. Do you need to spend more on marketing? Maybe you should hire a lead generation agency? 

Read on to learn more about how to generate leads online. If your lead count is low, you’ll soon learn how you can get those numbers up before it’s too late. 

Let’s begin! 

What Does a Good Lead Look Like? 

Before you try to attract leads, you should first define what a good lead looks like. 

It’s crucial you do this, or else you might end up generating leads that aren’t actually interested in what you have to sell.

When defining an ideal lead, it’s vital that you focus on demographic details.

To do this, you’ll need to gain some clarity on: 

• Their age
• Their job description
• Their goals and their fears

Once you know this information, you can go about creating campaigns that’ll catch the attention of an ideal lead. 

Which Tactic Should You Use? 

Generally, you’ll find that lead generation tactics fall into two camps: paid and organic. 

The option you go for is going to depend on the nature of your business. If your company is doing well and has the cash to spare, then you can probably run a paid campaign. 

However, if you’re a startup, then you probably don’t have any money that you can put into advertising campaigns. If that’s the case, you’ll have to settle on organic marketing. 

Once you’ve decided on paid or organic, you then need to pick a specific tactic. 

If you have no idea which tactic will be right for your business, take a look at what your competitors are doing. They’re trying to attract the same leads as you, so you can just study their campaigns to figure out what already works. 

Should You Use a Lead Generation Company? 

At this point, you’re probably feeling overwhelmed by the concept of lead generation. 

If that’s true, then you should consider the idea of using a lead generation company. With their help, you can generate a ton of targeted leads without having to set up any marketing campaigns of your own. 

If you’re going to work with a lead generation company, try to pick one that caters to your specific niche. So, if you’re a law firm, work with a company that does law firm lead generation and nothing else. 

Do You Know How to Generate Leads Online?

Now that you know how to generate leads online, you should be able to prevent your business from closing due to a lack of leads.

It’s worth noting that generating leads is only half of the battle. You also need to know how you can convert those leads.

The best way to approach this problem is by creating a funnel, and you can study your competitors to learn what a good funnel looks like.

Now, your first funnel probably won’t be perfect. But as long as you know how to generate leads, you can work on perfecting your funnel over time. 

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