Boost Your OOH Marketing Efforts In 4 Easy Steps

Digital marketing is huge; there is no doubt about that. Everyone is on their phones, their laptops, tablets, and even smart devices. This gives brands the ability to directly connect to their customers in a very intimate space. Digital marketing, however, should only ever be one marketing avenue you pursue.

There are so many reasons to invest in out-of-house marketing alongside digital marketing options. People still engage with the outside world. Investing in an OOH campaign can help direct customers to your physical store or your brand itself online. If your previous efforts haven’t panned out well, or if you haven’t conducted your own OOH yet, then this guide is for you:

Mastering OOH Marketing: A Guide to Amplify Your Campaign’s Impact

• Uncover the Most Universal Message

You cannot target ads nearly as easily out in the world, so it’s time to adapt your marketing approach. You need to find the universal message. Yes, you can’t appeal to every person who sees the ad, but you can relate to everyone. Using humor or storytelling can get people to read your ad and engage with it, even if they don’t need the product or service you sell.

Think of a universal message that most people can relate to at once, and then whittle that message down to its bare bones. Use those bones in your marketing materials to appeal to the largest volume of customers.

• Choose Where to Host Your Ads

Where your marketing materials are posted absolutely matters. If you are a local business, choose routes to get people to yours easily. For example, if you own a restaurant next to a highway, adding a large billboard ad before your exit can encourage people to turn. Sometimes it’s a numbers game. You can get your ad seen by thousands in a very short time by investing in San Francisco billboards that take advantage of the large population and high traffic rates.

Try to work out where your customers would be, and/or how you can use the location in question to help steer customers towards your business.

• Use a Unique Code to Track Your Efforts

It’s a lot harder to track how successful OOH marketing campaigns are in comparison to digital campaigns. That’s why it’s important to use OOH-only codes. For example, you can offer 25% off to customers who use the subway with the code SUBWAY23. Since that’s the only place the code is published, you’ll be able to track how successful your campaign was based on the number of customers using that code.

• Track Social Media Response

If you went big with your social media campaign, then know there’s a good chance that people are talking about it. The best kind of campaign takes OOH marketing and encourages the public to talk about it online. Do that, and you enjoy higher engagement rates with customers out in public and an added bump through social media. Keep in mind you’ll only get this kind of response when you do well, or badly. Either way, track social media responses so that you can adjust your approach from there.

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