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Your shop likely sustains itself with foot traffic and word of mouth. If you’re doing well, you might not even think to take on a marketing campaign. It’s important to keep in mind the scale and trajectory of change in the market, though.
Digital marketing is essential to bring in new customers, and mobile optimization is of increasing importance. The proportion of mobile Google searches has steadily increased for the last decade and will continue to do so.
That means it’s time to take on a strategy with mobile SEO. We’re going to give you a few pointers on how to get that process started today.
Creating a Digital Strategy with Mobile SEO
Your marketing push can be chock-full of personalized items, customized rolling papers, and great deals at your shop, but it means nothing if it doesn’t reach your target demographic.
Your target customers spend a lot of time on social media, but we can’t forget about their search habits. People use search engines when it comes time to find a shop, make a purchase, or look for businesses near them.
That’s where the importance of optimization comes in.
Standard SEO vs Mobile SEO
Search engine optimization is the process of tailoring your site so that it is better-received by the search engine. In other words, you make your site look great so that it ranks better in the search results.
Making your site look “great,” in this instance, means understanding Google’s ranking factors and crafting your posts and pages to appeal to those factors. The processes for ranking on desktop and mobile are slightly different and will produce different search rankings.
Most of the on-page optimization remain similar. There are a lot of things on the back end that require some touching up if you want to optimize for mobile, though.
Adjustments to Make for Mobile
Changes in user behavior are pushing technology to adjust, which means that optimization needs to change in response. For example, voice search is becoming extremely popular, where it wasn’t as important before.
A lot of this traffic comes from devices like Alexa and Google Home, but mobile voice search is becoming more important as well. That means you should be doing keyword research on voice searches in particular and optimizing for them.
Google also makes a note of whether your site is optimized for mobile devices. This is a huge one and should be the first step in your mobile optimization process.
Make sure that you can access and use your site on all devices, and see if there are any rough edges you can smooth out. This might mean working with a web developer or graphic designer to improve your site.
If your site can’t be used on all mobile devices, it’s not going to rank well. You should also keep an eye on user experience vial your mobile bounce rate. This is a metric that tells you how often people get to your site and leave without engaging.
There’s a lot more to learn about SEO, and we’re here to put you in touch with the resources you need.
Want to Up Your Digital Marketing Game?
Your vape shop needs to have a digital presence in order to keep its competitive edge. A digital marketing strategy with mobile SEO included will absolutely set you in the right direction.
Explore our site for more information on digital marketing, how to conduct a great campaign, and what to do moving forward.