When it comes to running a business, there’s no denying that some people are better at it than others. Are you wondering if understanding accounting is worth it? Or curious about other soft skills that will make managing your properties smoother? We have all the answers right here. This article highlights 5 essential business skills landlords need to be successful. Additionally, we’ll also be exploring when you should hire a property manager and the benefits of professional management.

What Business Skills Landlords Need

Skills Landlords Need

1. Leadership Qualities

Running a successful rental business is a full-time job, and you’ll need a team to help you. Of course, that also means you need sufficient expertise to lead your group. Leadership qualities are required for any investor looking to run their properties efficiently. After all, you have to delegate tasks to your contractors, lawyers, agents, and property managers.

2. Communication Skills

Strong communication skills ties in closely with leadership qualities. However, you need to pass information to people outside your team efficiently. After all, lack of communication is often one of the leading causes behind landlord-tenant disputes. Thus, you must cultivate active listening and clear and concise speaking and writing skills. For the best results, ensure your tone is always professional yet friendly.

3. Accounting Basics

We cannot overemphasize the importance of understanding accounting fundamentals as an investor. Managing real estate requires sufficient proficiency with numbers. It would help to track how much you’re paying your staff carefully, your property’s running expenses, and rental income. Without accurate budgeting skills, you could quickly run your business into a loss.

4. Organization Know-How

Another required skill every landlord needs is some organization know-how. You’ll need to handle several vital documents, including the deed of your property, tenant leases, receipts for rent payments, and others. Without a reliable filing system, you could lose track of these reports. As a result, you might be unable to budget accurately, file your taxes, or follow tenant communication.

5. Marketing Proficiency

Finally, every landlord requires some proficiency in marketing. Vacancies are commonplace in real estate, so you need a solid marketing strategy to attract new tenants. When the need arises, you need to know how to make your property attractive, find high-value leads, and get them to apply. No matter how unique your units are, they won’t sell themselves.

When is Hiring a Property Manager the Best Choice

Hiring a Property Manager

  • When You Own Multiple Properties

Expanding your portfolio might mean more money,  but it also means more work. That means more tenants, maintenance, and numbers to track. As a result, it would be challenging to keep up with your responsibilities the more properties you have. That’s why hiring a trusted local property management company would be an excellent choice.

  • If You’re a Long-Distance Landlord

Besides having multiple properties, living far away from your investment can be challenging. Being a landlord requires some hands-on expertise, which can be difficult or impossible to provide. Instead of missing out on the opportunity to invest in a high-value area or sell your existing property, hire a manager. They can take care of the physical management needs like overseeing maintenance, hosting house tours, and others.

  • You Have a Tight Schedule

Most people have a day job in addition to their real estate investments. Thus, it might be hard for you to carve out time to attend to the needs of your property and tenants efficiently. However, by delegating some of these duties to a property manager, you can ensure all your units are efficiently managed.

Benefits of Professional Management

Infrastructure Management

  • It Saves You Time

As we highlighted earlier, hiring a property manager is an excellent solution for landlords with busy schedules. It’s a mountain off your shoulders when you have someone else collecting rent payments, attending to complaints, and dealing with maintenance. That leaves you with valuable time to improve your investment further.

  • Lower Vacancy Rates

Another benefit of professional management is that they provide leasing services. Filling a vacancy with a responsible tenant requires effort and time. Thankfully, property managers have marketing and communication skills perfect for identifying such tenants. Professional companies often give customers a guarantee if the relationship doesn’t work.

  • It’s More Profitable

One of the best benefits of professional management is that you stand to make more money. Some investors see hiring a property manager as unnecessary, but they underestimate the value these professionals bring to the table. Effective management can help you cut costs, run more efficiently, and make more money in the long run.


Real estate might be one of the most dependable investment ventures, but you still need to put in the work. Without these 5 essential business skills, landlords need to be successful; you might struggle with securing a positive cash flow. Thus, it would be best to spend some time or take a few courses to cultivate these skills.

Also, you can ensure your success by hiring a property manager. These professionals can benefit long-distance landlords or those with multiple properties and tight schedules.