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Google is so big that the word has evolved from a company name to a verb synonymous with an internet search. In fact, there are 67,000 Google searches every second.
Of these searches, only 25 percent of users make it past the first page. Considering this data, it is critical to get your product or service on page one.
Google has a special algorithm that ranks your website or blog. Read on to learn how to climb the Google ranks. Explore how to get on the first page of Google with these invaluable tips.
While Google’s ranking algorithm is proprietary, we do know that the search keyword is critical. Put yourself in the shoes of a prospective customer. What would a customer type into a Google search to find your product or service?
Perform Some Research
The next step is to do your homework. Start off with a Google search of similar products and services. The goal here is to find out what works and doesn’t work for your competitors.
Also, look at the sheer volume of search results for keywords that you are interested in. It may be difficult to get on the first page with an overly common keyword.
Search Engine Optimization (SEO)
SEO is a tactic that businesses use to climb up Google’s rankings. There are a number of different SEO strategies that companies employ:
Earlier, you brainstormed potential keywords for a Google search. Now is the time to use that keyword in a blog post or web page.
The number of times that you use the keyword depends on the length of the blog post or web page. Longer articles or pages require the keyword to be used more often. One common SEO standard is to use a keyword 3 to 5 times for each 500 words.
Also, long-tail keywords are likely to perform best. Short keywords are certainly dominated by websites with the most web traffic. Using a long-tail keyword reduces competition in a Google search.
Internal and External Links
Another strategy to boost SEO is to include internal and external links. This means that you add hyperlinks to other blog posts and pages on your site.
Like keyword usage, the number of links is correlated to length. For every 500 words, you should include 2 to 3 internal and external links each.
Produce More Quality Content
Perhaps the best SEO strategy is to produce more quality content. The goal here is to get your blog posts indexed by Google. You can increase the likelihood of this happening by producing more content.
In order to be considered a quality post, your post needs substance. The majority of posts indexed by Google are over 2000 words.
A Recap of How to Get on the First Page of Google
Getting on the first page of Google is a big deal for your business. This milestone has the ability to drive significant traffic to your site.
Taking steps like using keywords goes a long way to achieving this goal. If you enjoyed this article about how to get on the first page of Google, check out our blog for more great content.