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People say that the first impression lasts. However, once the time has passed and you missed it, you don’t get a second chance at a first impression. So experts encourage businesses to do their best in everything they do. Excellent marketing tools like banners, pamphlets can help ensure that your company stands out. At trade shows, networking events, and exhibitions, brands gather with one goal, to make a favorable impression on potential loyal customers.
There is a lot of work that goes into creating a perfect trade show display, especially if you are planning to put up a hanging banner. Good thing this article is here to help.
Here’s how to create an attractive hanging banner that will surely catch the eyes of many
Do Your Research
Before you create an attractive banner, do your homework first. Look in the details of the venue and check the space of the area. Most trade shows have enough space that let you put in your banner. You must also check if you are allowed to display hanging banners outside the venue. Make sure that the dimension of your hanging display banner takes full advantage of the space given to your business but not large enough that it appears to be exaggerated.
Make It Recognizable
People checking out your banner should be able to distinguish what kind of product or service you offer and quickly have a good idea of what kind of business you are. If your banner does not depict that picture, people may lose interest in doing business with you. To make your banner more attractive, use graphics to help you convey the message of your business. Sometimes putting more pictures and fewer words stand out among the rest.
In addition to a recognizable brand, you need to be consistent with the design elements of your display. If you have a new vinyl banner, match it with a new shiny display to show consistency across all components of your display. No one likes to see an old banner matched with a new trade show display.
Design your hanging banner with bright and bold colors. Use a font size that is unique and large enough for people to read easily, and keep the text concise so that you can convey the nature of your business quickly. The shape of your vinyl banner hanging inside the venue also matters because it will catch people’s attention and see your company the minute they step into the venue.
Send a Clear Message
To create an eye-catching hanging banner, it must be meaningful and shows what your business is. Identify one characteristic of your company that you’d like to stand out with your display. It could be your price offerings, good customer service, quality of the product, and how long your business in the market. It will help you create a connection with your potential audience that can soon generate leads if implemented successfully.
Doing these event shows is not just going there and say your pitch. It can also take out a lot of your money and time. So it is only right to spend a lot of time planning and designing your display so that potential customers will want to go to your both right after they see your beautifully laid out banner.