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It’s incredible to think that Google receives 13 billion search queries every day. When you then consider the number of paid ads that are also online, it’s clear that search marketing is imperative for both online and offline businesses.
However, digital marketing can be a tricky area, and many companies have made mistakes that have reduced their online visibility. If your business can sail these waters smoothly, you could see a significant increase in your website visitors and sales figures.
Feeling excited? We are too, and by the time you’ve finished reading this guide, you’ll be on your way to becoming a search marketing pro.
Keep reading for 5 awesome search marketing tips.
1. Get Listed in Online Directories
Not every search engine marketing tactic is complex, and a simple one is to list your company on online directories. Popular sites include Google Business and Yell Business, and you will often see their listings appear at the top of the search engine results.
Being present on these sites can give your search marketing results a significant boost.
2. Optimize Your Content
Providing high-quality content that is keyword rich and of the right length is a core component of search marketing. This applies whether you are advertising to a global audience or focusing on local search marketing.
You should also understand how to optimize your on-page SEO by using meta description optimization, and you can learn more about this topic in this post.
3. Test Different Paid Ad Strategies
There are countless stories of companies buying paid digital ad space only to quickly lose money. But, this isn’t because ads don’t work, you just need the right strategy. If you create ads that have great content, a strong call to action, and gorgeous images, this can be a great way to increase your search marketing presence.
4. Use Clever Link Building Strategies
Backlinks to your site are vital for organic search marketing, but they aren’t always easy to get. Sending emails to various sites often results in zero replies and a lot of wasted time and effort.
Instead, you can use brand monitoring software to find out when someone mentions your company online. This could be in the form of a client praising your products or services. You could then reach out to this person and ask if they would add a backlink in their comments.
Of course, you can also use search marketing services to help you find high-performing websites willing to give you a backlink in exchange for you providing them with great content.
5. Keep Your Website Current
Many companies put a website online and leave it the same way for years. But, updating your pages can make them more search marketing friendly. For example, you should regularly check your content is fresh and relevant, confirm your links aren’t broken and test your page loading speeds.
This can help you give your website visitors a better user experience, and bring more traffic to your site.
Use These Strategies to Improve Your Search Marketing Results
Search marketing is a critical part of any business’s advertising toolkit, and getting this aspect right can make your business much more visible online. To increase your chances of success you should optimize your website content and design paid ads that compel customers to visit your site. Link building can yield fantastic results, and keeping up with the latest website design trends can make your online pages more attractive to visitors.
When a large number of customers begin to visit your site, your search marketing efforts will have all been worth it.
Keep reading our internet/tech articles for more great tips.