In-home service marketing has gained new prominence in today’s industries, becoming increasingly popular and competitive in the paid ad market. Due to the pandemic and more people staying at home, there is a greater demand. Now, it is safe to say that the home service industry is here to stay and has become a dominant trend. You might be wondering how you can continue to grow your business along with the market.
1. Focus On Your Website User Experience
Our first home services marketing tip is regarding the website experience. Business owners often set up their website and do not come back to it for optimization. Your company website is very important and can be a driving force in reaching your revenue goals. When we talk about a website, we also need to consider the user experience.
- Is your company information easily accessible on your website?
- Is there a smooth flow of user-centric information?
- Does your company offer a free consultation online via a website?
These are just some of the questions you need to ask yourself when looking at your site from a customer’s perspective. You should at all costs avoid filling pages with too much irrelevant information.
2. Are You Neglecting The Contents?
- What are the estimated costs for a new air conditioning installation?
- How often should you have your roof serviced?
- How much does it cost for a move?
- What to do in case of an emergency pipe leak?
Potential customers might ask these common questions. A great way to implement a strong content strategy is to write blogs that answer frequently asked questions and provide tips for potential customers on where to start. Through blogging, you gain the ability to inform potential customers about what they are searching for, while at the same time familiarizing them with your business.
3. Search Engine Optimization (SEO) For The Win
SEO is a prominent tactic for in-home service marketing. However, a lot more comes into play when it comes to SEO for your business website. Applying an SEO strategy to your home services marketing plan can significantly boost your business on the search results page without having to invest in paid campaigns. Search Engine Optimization aims to attract traffic organically while also improving a website’s ranking.
4. Join The Paid Ads Wave
If your home service business is not currently running a campaign on a paid platform, please consider this a wake-up call to implement this practice as soon as possible. Just like SEO, PPC can get your business on the online grid and get results quickly. PPC sets itself apart from other digital marketing strategies because it is the premier home services marketing effort out there. More home service companies choose to include PPC campaigns in their marketing efforts to gain more visibility.
Maximize Your Business Potential
There are many ways to improve the marketing of your home services. Just find the best strategy for your business goals. Get in touch with a professional in-home services marketing plan agency, such as Scorpion, to facilitate your business potential. It is time to grow and never look back.