What if you see a person passing by you wearing a button? You automatically have the urge to check what it says, don’t you? Well, that’s because buttons have this tendency to grab eyeballs. So, if a regular button can do that, imagine what a custom button can do for you; whether you want to make a statement or promote a product, custom pin back buttons can get the job done.
In the world of social media, a little personalization goes a long way. The great thing is custom buttons can be worn by anyone anywhere, and act as great tools to increase brand awareness. So, make sure you use this tool wisely, as you would any other marketing tool.
Buttons are visually appealing and act as the voice of your brand, when worn by a staff member, immediately allows them to connect with the audience. The best part about custom buttons is that you can personalize them in any fashion whatsoever, be it colour, shape, size or quote, you place whatever you like. A great place to get your custom buttons is, uberbuttons where you can personalize and order buttons in bulk for a competitive price.
Where can custom buttons be used:
For promotion: Buttons are great tools to promote practically anything! Right from fundraising to gifting, they can be used almost anywhere you want to create awareness about a cause.
Business Card: Forget the old school business card and switch to button business card, get your business details printed on the button and hand it out in meetings, conferences, get togethers, a great way to grab attention.
Wearable: Don’t shy away from wearing your custom-made button regularly; to the mall, grocery shopping, you never know who you might bump into!
Give away with gift: One great way to ensure that your gifts never go unnoticed is sending them out with custom buttons, you can add a slogan or any other details on to the button.
Team get-togethers: Another popular place where buttons are being used are team meetings; this can be done for a local soccer team or corporate meeting. Corporate offices get motivating slogans printed on buttons to encourage their staff members.
Parties: Be it a birthday party or a graduation party, customs buttons are being used for years and are still in vogue.
How to use custom buttons to your advantage?
Logos: Be sure to use your company’s logo on the button; this will ensure that people look at it and will, in turn increase your brand identity. All big names in the business are doing it, why should you miss out?
Colours: Colors play a vital role in generating ROI via custom buttons. Be sure to use colours that match your brand and industry. For example, if you are in the food industry, use more yellow and red, this grabs most eyeballs; on the other hand, if you are in the IT industry use more of white, grey and blue. Do the research and incorporate the most viable colour strategy.
Quote: If your only intention is to grab attention, then be sure to use a quirky catchphrase on the button, this is sure to get people walking towards you, and with this half your work is done.
The shape of the button: This will depend on a few things, such as the words or type of logo you want to place on your button, once you have that sorted you can choose either from a circle, rectangle or square shape. However, even today circle remains the most popular button shape.
If you feel that a colourful, quirky button does not go with your brand imaging, you can always use it subtly. A lot of big corporations miss out on using this marketing tool, as they feel it might not sit well with their brand identity. However, that should not be the case; buttons can be used for corporates and formal setups as well, be sure to use imagery, colours and slogans that are subtle, and you will be good to go.
No matter what your personal preference is, it goes without saying that using custom buttons is a great marketing tool; if utilized properly, it can elevate your brand and increase your overall revenue.