Do You Need to Hire a Digital Marketing Service?

Did you know that there are over 700,000 different marketing specialists found throughout the United States? When you consider the rapidly changing landscape of marketing, it’s not hard to see why.

While traditional methods of marketing (print, radio, and television) are still important, many businesses want to seek out their customers where they spend the most time: online.

That’s where a specialized digital marketing service comes into play. If you aren’t sure whether or not this type of service is right for your business, then you’re in the right place.

In this guide, we’ll walk you through some of the reasons you should consider them. Let’s get started!

What Is a Digital Marketing Service?

Before we go over whether or not you need a digital marketing service it’s important to first go over some definitions. A digital marketing company is a business that specializes in digital B2B (business-to-business) services.

Digital is an umbrella term that can encompass a wide area of marketing activities. Some of these companies might offer one or two areas where their expertise lies.

Other larger ones can offer the full gambit of digital marketing areas. Some popular areas of expertise include things like:

  • Website design, development, and optimization
  • Search engine marketing (or SEM)
  • Search engine optimization (SEO)
  • Social media marketing
  • Content creation and partnerships
  • Email marketing
  • Pay-per-click advertising

Even if you have an in-house marketing team, it might still be worth bringing on a company or expert that provides digital marketing services.

Just because your in-house team is effective in certain areas of marketing doesn’t make them experts on the digital landscape.

Because this field of marketing is rapidly changing it can be invaluable to have an expert that can help you navigate it. That being said, not every company will require the services of the digital marketing serves.

Depending on your budget or needs, it might be better to go in a different direction. That’s why in the next section we’ll be going over some of the types of businesses that might benefit from digital marketing services.

Do You Need This Type of Service?

Not every business necessarily needs or can afford digital marketing services. With a recession seemingly right around the corner, marketing might not be the highest priority for many businesses.

That being said, it’s important to note that digital marketing can be one of the most cost-effective forms of advertising. But, more on that later. For now, let’s go over some of the types of businesses that can benefit from this service.

First, some businesses want to increase their brand awareness. Brand awareness refers to whether or not your target audience knows that your product or service exists.

For huge companies like Coca-Cola, brand awareness isn’t a problem. Almost everyone has heard of their product. But, the same isn’t true for smaller businesses.

Many of these establishments can benefit from getting their name out there. Second, some businesses want to increase their sales.

Digital marketing is great for this because it allows you to target people that are specifically interested in your products. Third, some businesses want to increase their website traffic.

This can be easier said than done. Remember that one out of four people uses search engines to find websites every day. So, if you’re not appearing at the top of search results, then there’s little chance that your website is being discovered.

Lastly, are the companies that want to increase their customer engagement. Are your social media posts getting next to no comments or likes?

If the answer is yes, then you have an engagement problem. Digital marketing can help increase engagement which leads to loyalty down the line.

Reasons to Consider a Digital Marketing Service

We’ve gone over some of the broad stroke instances for when a company might want to consider digital marketing services. However, if you’re still on the fence, then you might be looking for some more concrete reasons to hire a digital marketer.

That’s why in this section we’ll be going over some of the common reasons you see companies making the switch to digital marketing. That way, you can decide for sure whether or not it’s right for you.

1. Your Business Relies On Digital Marketing Trends

There are many businesses out there that rely on marketing trends that take place on the internet. One example of this might be a makeup company.

The vast majority of makeup and beauty enthusiasts are found on social media platforms like Instagram, Facebook, and Twitter. However, traditional marketing on these sites can be difficult.

That’s because while young people might rely on social media for their information, they’re also distrustful of it. If something smells like a corporate ad, then it likely will get ignored or worse.

The solution to this problem is digital marketing trends. Let’s go back to the makeup company example. Sure, a traditional banner ad might not be very effective.

But, working with a beauty influencer through a paid sponsorship might just do the trick. For one thing, you’re getting access to a target audience that’s likely to purchase your product.

And, on top of that, they’re hearing about it from someone they trust. Digital marketing trends like this are the key to staying relevant when other marketing methods have failed.

2. You Want to Focus On Your Business Operations

Often many businesses will try to save money by tackling digital marketing by themselves. They’ll design a website on a free website builder, create some sponsored posts, do some light SEO, then call it a day.

Sadly, there are a couple of problems with this. First off, it’s not free. It’s taking up your and your employee’s time. And, as anyone in a business knows time is money when it could be devoted to something else.

Second, there’s a good chance that all your work will be for naught. If you haven’t studied digital marketing, or gotten your boots dirty in the trenches, then it will likely be money down the drain.

On the other hand, if you hire an experienced marketing team it will allow you to devote valuable time to your business.

3. Saving Money On In-House Operations

We’ve mentioned the fact that digital marketing is one of the most cost-effective forms of marketing out there. However, it can still get quite expensive if you’re relying on an in-house team.

Why? Because you need to hire them, train them, and oversee their operations. During this time you’ll need to provide them with a salary and benefits.

But, the same isn’t true if you go with a digital marketing agency. These businesses are essentially independent contractors. So, you’re only paying for the marketing services that you receive with no recurring costs.

4. Scalable Services

This is another big problem with in-house teams vs outsourced marketing. You might have one or two employees that are great at digital marketing. But, what happens if you experience a burst and start to rapidly expand?

In these cases, one or two employees aren’t going to be enough to support your campaigns. That means you’ll need to use HR to find more talent, hire them, train them, and pay them.

It’s a huge drain on time and resources. And, if you aren’t careful it can seriously eat into any profits you make. Meanwhile, a digital marketing agency is an exact opposite.

It’s extremely easy to scale up your services as your company grows. That way, you don’t have any growing pains when it comes to your digital marketing campaigns. Just make sure you choose a digital marketing agency that can handle the scalability.

5. Tools and Expertise You Don’t Have

Digital marketing requires a lot of premium services to be done effectively. Some of these include things like analytics, Adobe suite for ads/posts, keyword research, automation tools, analysis, and management for paid searches.

If you’re handling digital marketing on your own, then it also means your incurring the costs of these tools of your own. However, if you go with a digital marketing agency, then they provide you with all the tools you need.

What’s more, they’re also experts in their field. So, you’re benefiting from any experience they have in terms of what works and what doesn’t.

6. You Want Measurable Results

With other marketing services, it can be hard to get measurable results. These are important because they let you know whether or not your current marketing strategy is working.

Luckily, digital marketing services provide you with tons of metrics that you can use to gauge success. These typically include things like ad clicks, website visitors, sales increase, views, or post engagement.

With digital marketing, you will know quickly how well your current strategy is doing. And, if it needs work, then it’s easy to adjust.

Or, if it’s working, then you can keep on doing the same thing. You don’t get this type of responsiveness with other types of marketing.

Choose a Digital Marketing Service

Hopefully, we’ve convinced you that digital marketing services are in the best interest of your business. Your next step is to find a company that offers them. Sadly, this can often be easier said than done.

There are a lot of scam artists out there that will take your money and deliver lackluster results that aren’t measurable. So, how do you avoid these companies? First, make sure you’re doing your research.

A quick Google search is an easy way to find some of the top companies. Make sure you’re checking out the reviews on every company you add to your list.

Remember that a few negative reviews are to be expected. But, if there’s an overwhelming amount of them, then that’s a clear red flag in terms of the average customer experience.

You should also look for a company that specializes in the type of digital marketing that you want. For example, maybe you want to prioritize SEO marketing. Look for a company that has extensive expertise in this.

The same goes for email marketing or web design. Alternatively, you might want a business that deals with a little bit of everything. In these cases, you should look for companies like the digital marketing agency

Lastly, you want a company with experience. Remember that the digital landscape is changing constantly. This means that newbies are often working off of old standards and practices.

Instead, look for a business with some years under its belt. The only real way to learn is through doing. So, you can typically trust any advice you get from a company that’s been around for more than five years.

Appreciate Learning About Digital Marketing Services? Keep Reading

We hope this article helped you answer the question, Do you need to hire a digital marketing service? As you can see, there are a lot of businesses that can benefit from this type of service.

But, at the end of the day, it all depends on the industry you’re in and your marketing budget. So, take these things into account and call a marketing service today if you think it’s the right call for your business.

Enjoy learning about digital marketing? If so, then keep reading to find similar topics on our site that you’ll love.

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