72% of Americans use social media of some sort. In a world where social media is a primary means of communication, it is important to establish a name for you and your company.

But with so many profiles, brands, and users out there, how do you stand out? We’ve compiled a list of do’s and don’ts to get you started.

Not convinced yet? Read on to find out more!


Social Media Strategy

There are many things you should do when creating content for social media. Here are four key instructions to follow as you jumpstart.

The Three C’s: Be Clear, Concise, and Creative

Whether you are making a blog post, a social media post, or just updating your profile and bio, keep it clear, concise, and creative.

Make sure your target and purpose are clear for users to understand. This will help them immediately engage with who you are and what you are selling.

Don’t overdo your description or create lengthy articles, but instead be concise. People nowadays have short attention spans, so it is important to capture them immediately and not drag them on too long.

Be creative in your posts, too! Posting the same mundane content that everyone else does won’t make you stand out. Instead, create something unique that will catch a user’s eye.

Create a Schedule

It is important to post consistently and frequently, so create a schedule. This will make sure your followers know to check back in at certain times, and it will boost your appearance on platforms.

You can even schedule posts ahead of time on most social media platforms, so if you are busy, you won’t need to worry about posting constantly.


Make sure you engage your followers whenever they comment on or share your content. Thank them for their support and connect with them! This may help with networking and establishing relationships with other influencers.

Avoid Social Media

You can even make fun questions or ask questions of your followers to provoke them to engage more with your content. Ads are a great way to engage them too, so you can display some of your merchandise or services.

This is a big part of social media marketing and making your brand stand out. Something likeΒ Facebook ads management can help increase your engagement even more and gain more followers.


There are some don’ts that you want to avoid. If you don’t avoid them, you may risk losing followers and engagement.


Spamming your followers will never persuade them to engage with you. They will probably unfollow you.

While you want to post frequently and consistently, don’t overdo it. Limit your amount of posts each day so you don’t overwhelm your followers.

Use Fake Followers

Lots of people buy fake followers to increase the appearance of their profile, but in the long run, this won’t work out for you.

Fake followers are normally bots or scammers, so they won’t engage with your content. You’ll have a lot of “followers” per se, but it won’t increase engagement in any way. Engagement is more important than the number of followers.

Be Scattered

Spend Time Away From Social Media

Make sure you have a clear focus for your social media. Don’t post about many different random things. This will be confusing for your followers. Instead, find your niche and passion and stick to it.

Get Started on Social Media Today

You know the do’s and don’ts, so go on and start influencing people. Market and engage your brand with the world so you can make a difference.

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