The government of Dubai will pay its residents gold for the extra pounds lost as a part of one government campaign of fighting the increasing obesity in Gulf Arab Emirate.
This 30-day challenge of weight-loss got launched this Friday in order that it coincides with Muslims’ holy month Ramadan, when faithful stay away from drinking and eating during the daylight hours.
There are many who eat a lot after breaking fast, tucking in the traditional dishes which are loaded with sugar and fat which could push their calorie intake of every day well above the levels in the rest of year.
For each kilogram lost by the 16th of August, the contestants registering from Friday could walk away having one gram gold, currently for about $42, civic authority of Dubai declared as the part of initiative for ‘Your Weight in Gold’.
The top 3 dieters could win gold coins that are up to twenty thousand dirhams. Contestant needs to lose minimum 2 kilograms (4.4 pounds) in order to qualify for this contest.
In one press release, Dubai Municipality told that participants need to have excessive weight in order to reduce as well as keep away from the unhealthy methods for losing weight. Also, the Municipality said that contestant needs to be present when it is final day for measuring weight.
Dubai health officials and others in nearby Gulf nations, tend to be spending millions for controlling obesity in their citizens.
High incomes of households and oil wealth are the causes of overeating, diets of high-sugar as well as huge dependence on cars to get around. This leads to explosion of the diabetes and such other illnesses that are obesity-related.
Five out of ten countries where the diabetes is prevalent the most are in Gulf Cooperation Council of 6-nation, according to International Diabetes Federation (IDF), the umbrella organisation for above two hundred national associations.
Also, child obesity happens to be one other increasing problem.
Dubai happens to be known for the offers which are larger-than-life. It tends to have history in giving away some yachts and luxury cars in the lucky draws. It is among the countries having largest markets of gold in region. Even, the emirate has the machines of gold vending in its shopping malls.