Table of Contents
Communication is key in any relationship, and this includes your relationship with your employees and customers. Many businesses are clueless about effective business communication and how to converse in a way that makes a positive impact.
Whether your business is large or small, it’s key to learn these tips so you can grow your business and avoid disasters that poor communication can create.
Continue reading this article to learn top communication tips for businesses
Why Is Communication Key?
With 60% of businesses having no idea what’s going on with their internal communications, and likely more that aren’t sure how customers are responding, there’s a lot being left on the table.
Communication has many great benefits when done properly. Some of those benefits are:
- Better employee engagement
- A decrease in emails
- Boosted employee productivity
- Less employee turnover
- Higher customer satisfaction and retention
- Better company culture
As you can see, there are many important reasons why you need to learn how to communicate within your company and outside your company.
But how do you get better at business communication? Let’s get into the tips.
Don’t Be Quick to Answer
When many people think about communication, they think about talking and getting their point across. The one thing many people forget about is that they need to listen before they can form a proper response.
When you fail to listen before you respond, people get frustrated with you and don’t feel like their input is valuable.
Not only do you need to hear what the person is going to say to be able to respond better, but if you wait silently, people will often open up more and give further information.
Don’t be afraid to ask for clarification if you aren’t sure what someone is saying. Whether that’s clarification regarding an employee’s workplace concern or understanding a survey answer from a customer.
Asking questions will help you get to the bottom of the issue so you can deal with it effectively.
You can also get clear on how much people understand about a subject by asking them questions. When you do this, you can gauge what they got from a conversation or training and where you need to work on things within your company.
Be Straight to the Point
If you’re dealing with difficult topics, it can be easy to shy away from what you need to say. This isn’t going to help you or the other parties involved.
Whether you’re in person with them talking about an internal matter or you’re dealing with a company scandal, it’s always better to face things head-on.
Letting people know that you are open and honest will build trust.
You might even need to send out a press release to let people know about something going on with your company. Whether it’s exciting or discouraging, you need to get the word out and work toward success, even if it’s scary.
What is a press release, and how can you say what you mean effectively? A press release shares important information to the press so they can distribute it to the public.
Being straight to the point in press releases is important for communication because reporters don’t have time to sift through fancy words and doublespeak.
Notice Nonverbal Messages
When you’re face to face with someone or on a video chat, you have to pay attention to what people are saying without them saying anything.
Much of communication is done without saying a word. You might notice they are tense or frustrated by their clenched jaw and lack of movement in their facial expression.
On the other hand, you might be able to tell they are excited by the way someone is leaned forward and squinting their eyes to focus more on you and what you’re saying.
Keep in mind that your body language is important when you’re communicating. People are looking for clues as to how you’re feeling, so make sure you’re only telling them the story you want them to know.
Get Your Facts Straight
Before you tell anyone anything, it’s important to get your facts straight. If you go into a conversation, send out a memo, or put out a press release, you have to make sure the information is accurate.
Even if you learn the information is false later, you can’t take back what you said. While you can retract what you said, what’s been seen and what’s been heard has already done damage.
Make sure to check your facts with multiple sources before you put information out to the world or even to one person. If people find out you’re not a reliable source of information, that is going to decrease the trust people feel for you.
When you’re speaking with someone one on one, to a room or you’re writing out an email that will go to the entire company, you need to be considerate. You need to think about the audience you’re speaking to and how they are going to feel when they receive the information.
Even a tough message will be easier to receive if the person communicating it is sharing it with compassion.
Using Effective Business Communication
Now you have an idea of how you can use effective business communication to get the results that you want. Learning to communicate will change your business for the better, so don’t forget to practice these strategies every day.
Do you want to learn more about business and other important topics? Keep going through our blog for the information you need.