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Did you know that the average attention span of humans has decreased from 12 seconds to 8.25 seconds in just 15 years? As an event marketer, you must be wondering what you can do to assuage such a steep drop.
Well, all hope isn’t lost. One way you can grab people’s attention away from their phones and inboxes to your marketing message is by telling stories and appealing to their desires. A good keynote speaker will be able to do that easily.
Read on to see how you can find and hire the perfect keynote speaker for your corporate events.
Who Is Your Audience?
The first thing you need to figure out when choosing keynote speakers is who will be attending your events. Ask the questions laid out below:
- What is their demographic structure?
- Why are they attending your events?
- What do they want to achieve by attending your event – what desire do they wish to fulfill?
- Or what information do they wish to take away from your event?
Once you have the answers to the questions above, you will be able to figure out easily which keynote speakers will suit your event.
What Does the Keynote Speaker Offer?
Even if the keynote speaker you choose offers what your audience desires, you will want to dig deeper. What is something unique about them that can capture the hearts and minds of your audiences?
There might be many keynote speakers that speak on the same subject. But only one or two will be able to do it in a way that is different, unique, and attention-grabbing.
What Is Your Budget?
Many distinguished speakers nowadays charge hundreds of thousands of dollars to give one speech. Perhaps your budget will not allow for such a spend.
That’s why you will need to figure out your budget for the keynote speaker to figure out which level of speaker you can afford.
- Newbie speakers usually only charge a flat fee or a travel stipend, and sometimes not even that
- Unestablished experienced speakers will usually charge $500 to $1500
- Professional speakers charge from $1500 to $5000
- Accomplished speakers charge between $5000 to $10000
- People like Barack Obama can charge $100,000 and over
As you can see, there’s a wide range in the costs of hiring speakers depending on their experience and their recognition and celebrity level.
Read about this keynote speaker to see if they could be a fit for your event.
Selecting a Keynote Speaker Takes Time and Effort
A keynote speaker can make or break your event. That’s why it’s so important to spend the time and choose the right one.
Ask the questions listed above and answer them truthfully. Once you choose a keynote speaker, don’t forget to do lots of marketing, so people know that you have this awesome event coming up.
Hopefully, you found the article above useful and interesting. Keep browsing through our website for more good reads.