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Is your company getting the visibility it deserves? What strategies can you implement right today to increase brand awareness? What if you could get your visitor’s attention and grow the following much faster?
Learn how to brand yourself on social media by following these effective strategies.
How To Boost Personal Branding With Social Media Marketing
As a content creator, you may be familiar with all the processes behind establishing your brand on social media. You have a lot of ways to grow your following faster, such as creating curated content, making live videos, promoting services, responding to comments, optimize your post visibility, among others.
Even when having all these options available, it takes time to grow enough in social media, which is very frustrating for all those entrepreneurs who like to make progress fast.
What if you could suddenly increase your visibility to multiply your traffic? In that case, you may want to consider special visibility techniques such as influencer marketing.
Have you ever seen a fast-growing community and wondered how they could do it? Learn how to present your brand with social media influencers, so you can make it too!
How To Choose The Best Influencer For Your Marketing Strategy
Social media is a crowded market with new influencers coming in every single day. How do you make sure that you choose the right professional among so many options? You should ask the following questions to define who is your perfect influencer and what type of service you can expect.
Brand History: How developed is your following? If you are reading this, you are probably starting a new brand. You may have got certain visibility, but your community is not as big as you would prefer.
Originality: How well have you defined your brand? How easy is it to get the message and differentiate from similar products? When the identity of your brand is specific, your influencers can understand it easily a reach more people with their efforts.
Unique brands don’t necessarily have the ultimate product of the market, but their leaders know how to use marketing to sell the vision, experience, and benefits of using their product selection. Of course, your influencers should reflect those experiences to their audience.
Success History: What would be your description of a perfect influencer? The recommended option is to look for the ones who already worked with similar clients in the past. Ask for testimonials, learn about the influencer experience level, and see if the final result is convenient for your brand.
It is a mistake to tag anybody with a large following as an influencer. Luckily, the mentioned conditions will make it easier for you to know who you should work with and what results to expect.
First Steps To Choose Marketing Influencers
Have in mind these types of influencers to choose which one represents your brand’s image.
The first step is to look at the different sectors where the influencer specializes. Also, mind that it is easier to work with brands that establish around broader niches such as sports, business, fashion, technology, or entertainment.
Excellent influencers may be able to connect with their audience regardless of your niche, but it is recommended to target broad market segments to increase the effectiveness.
The following size is the second most important factor when preparing your influencer marketing strategy. Some influencers may have more experience working on promoting small brands, while others could be the opposite.
Mind that accessing to a large audience is not always the best option for your brand. The smallest influencers may not be the most effective to increase visibility, but their engagement rate is much higher. Big influencers are the fastest way to get your message to hundreds of thousands of people, but the final result is less accurate.
You may give priority to traffic or engagement, depending on your campaign objectives. If you firmly believe that you can bring a lot of value to your followers, consider talking to macro-influencers to get the brand awareness that you deserve. When your objective is social interaction, small influencers are a good way to start.
In case you don’t know where to start, choose medium sized influencers. They generally have about 200.000 followers and an average engagement-rate.
How Influencer Marketing Can Grow Your Business
Social media marketers can use multiple promotion tactics to benefit your company.
Are you looking to increase your traffic? Consider influencers to promote by consuming the product and share the experience with the audience. Another way to get to know includes interviews, video sponsorships, and guest post recommendations.
If your goal is to make people test your service, you can give tools to your influencer to encourage consumption. You should use trials, coupons, discount codes, and affiliate programs to attract more potential customers and make them want to advertise your brand as well.
If your brand message is related in some form to their social identity, they will be much more likely to collaborate.
Now that you understand the basics of influencer marketing, you can either define your advertising strategy or learn about more details of social media marketing.