As an established law firm, we’re willing to bet that you already have a strong digital marketing strategy in place. 

But couldn’t you be doing even more?

After all, wouldn’t you like to have more clients, more of an advantage over your competitors, and increased brand recognition?

In this post, we’ll share with you four of the most effective digital advertising tactics that will help you to take your law firm’s marketing to the next level. 

1. Optimize Your Website Design

The look of your website demonstrates your professionalism, helps clients to figure out if you’re the right firm for them, and turns leads into clients. 

That is if it’s well-designed for both mobile and desktop use. 

Your website should contain organized menu options, clickable images, have a fast loading time, and be free of pop-ups. Above all, navigation should be intuitive, and your contact information should be on every page. 

Check out this website for a popular New York Slip and Fall Lawyer to see an example of legal web design done right.

2. Start a Blog

Starting a blog for your legal firm helps you to form deeper connections with your target market, helps you to rise in search engine results, and demonstrates your expertise. 

It can also help to cut down on callers reaching out to your office for answers to the same questions over and over again. 

Your blog can explain basic legal concepts, help people learn what to do after an accident, and talk about specific state laws. 

A blog is one of the most non-negotiable digital advertising tactics in today’s world. 

3. Write Guest Posts

Yes, starting your own blog is important, but guest posting on other popular legal blogs/websites should also be a part of your digital marketing strategy. 

This helps to increase your firm’s authority since you’re working with some of the biggest names in the business. But it also directs traffic back to your website – meaning you rank higher in search engine results. 

Just make sure to include a link to your website in the content or in your author bio (don’t worry, this is standard practice). 

4. Choose Location-Based Keywords

Keywords (phrases users type into search engines when looking for something online) are one of the most essential digital marketing tactics of all. 

But did you know that over 40% of all searches are location-based or local? 

This means that you need to include your law firm’s city, state, neighborhood, or even phrases like, “near me” or “in my area” in your keyword phrases. This way, you’ll target your local market – people that need legal representation within your service area. 

Boost Your Digital Marketing Strategy with These Tips

If you start implementing these four things into your law firm’s digital marketing strategy, you’re sure to get the results you’ve been looking for in no time at all. 

Of course, these are far from the only marketing tactics you should try out!

Need a few more ideas on how to beat out your competitors and dominate your local market? Keep checking back with us for more tips and tricks on all things SEO, digital marketing, and legal advertising.