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Product photography is the process of photographing a product using specific strategies in order to effectively and elegantly portray them. With the advancement in technology across all fields, product photography has also seen major technical leaps and has resulted in automated product photography. Read through the article to know why you should upgrade to automated product photography.
What is Automated Product Photography?
Automated product photography combines the various equipment, post-processing software, and e-shop into a single unit. Thereby, it enables the process of capturing the image, processing and editing it, and publishing it within a single place.
The various equipment includes multiple digital cameras, lights, a studio cabin, and a turntable. It also comes packed with its own software for controlling the hardware mentioned above as well as for editing the images. Hence, a person with little knowledge of photography can easily use it.
When Do You Need Product Photography?
Product photography is in higher demand than ever before due to the growth of eCommerce platforms. The image of a product creates the first and best impression on the customer. Hence the quality of the photo should be top-notch to increase your sales.
Therefore, product photography consumes a lot of manpower, time, and money. This is where automated photography comes into play. You can meet the increasing demands of product photography and grow your business at the same time.
The Benefits of Using Product Photography
1. Cuts Costs
With automated photography, you can capture a larger number of photos than the traditional method in a given time. This, in turn, requires less space, less staffing, and fewer photography skills to operate. This thereby helps in cutting the unwanted costs that you would otherwise spend on the same.
2. Saves Time
The primary benefit of automation is that it reduces the time spent on the project. Automated product photography produces images in minutes which would have taken days in a traditional setup. It makes external post-processing redundant as it processes the image in the same place where you captured it. Hence you can shift your focus to sales.
3. Reduces Human Errors
With less input required from the human side, automated product photography reduces human error by a significant margin. Profiles with custom camera settings, lights, and angles can be saved and used at your convenience. This results in the consistency of the images.
4. Allows for Growth
Automated product photography puts you at ease and allows you to concentrate on other aspects to grow your business. It also helps you in maintaining the same quality of work across all your company locations. This helps in attracting more customers on the basis of consistency, and your company also grows along with it.
5. Produces Rich Content
You can create rich content such as 3D photos and videos, 360-degree product views, and dynamic videos easily with the help of product photography. It has made the creation of rich content cheap, less time-consuming, and practical, which was not the case with traditional setups. It also increases customer loyalty and generates more revenue.