Digital marketing is undoubtedly the most effective way to reach and engage with your existing and potential customers. It makes perfect sense since the internet has penetrated nearly every single aspect of our lives.
It is estimated that people spend well over 200 minutes a day online. So why wouldn’t you use this to your advantage?
In this article, we explore 5 digital marketing strategies that are guaranteed to grow your business and make it next-level. Read on.
1. Leverage Social Networks
There are currently about 2.4 billion social media users plugged in on a daily basis. Leveraging social networks to grow and expand your brand should be part and parcel of your digital marketing strategy.
It not only allows you to engage with your customers but it opens up a direct line of communication with your target audience. Partnering with influencers who have a large following boosts the visibility of your brand. It’s a quick way to increase your followers especially if your business is in its infancy stages.
2. Content Is King in All Digital Marketing Strategies
If you already have a website that’s up and running you need to engage and nurture your digital following. An excellent way to do this is by publishing a weekly blog that has content related to your products/services.
Having high-quality content will keep your audience glued to your brand and will have them coming back for more. They’ll also begin to view you as an authority in your industry. To gain instant visibility, promote your blog in platforms like Medium and LinkedIn that already have a massive audience.
3. Optimize for Google Search Engine
You might invest in time and resources to create the perfect and polished website that’s bound to make any internet user stop in their tracks and pay due homage to it. However, if no one ever sees it, then what’s the point?
If your website isn’t on page one of Google search results, you might as well close shop and call it a day. With the help of the right SEO company, you can optimize the content on your website to appear in organic search results. It’s one of the best internet marketing strategies you can implement to generate highly-targeted traffic in the long-term.
4. Include a Lead Magnet
As you’re thinking of how to make your business grow, consider using lead magnets. A lead magnet is essentially an incentive you offer your visitors in order to capture their email addresses and any other contact information you deem to be important.
This could be in the form of a free downloadable eBook that has irresistible information that targets your ideal customer. Once you have their information you can use other marketing strategies to channel them further down the marketing funnel.
The more valuable your lead magnet is, the more likely your target audience will be to part with their personal information. So make it count.
5. Build a Solid Email List
Having a large following on social media is great and all, but, how sure are you that all 50,000 of your followers will see your posts? There really isn’t any guarantee.
Building an email list is a more direct way to access your core audience and potential customers. What’s more, you have complete ownership and control of it.
You can send them heartfelt content that connects with each individual customer in a personal and authentic way. If they open your email and it contains an offer that interests them, clicking on the link indicates higher interest. This presents you with yet another chance to channel them down the marketing funnel.
Some Final Thoughts
The ultimate goal of any business is to grow and become a leader in its industry. So, if you’ve been wondering how to grow your business, implement the digital marketing strategies listed in this guide and watch your company sore to new heights.
Check out our blog for more digital marketing-related posts.