Whether you’re in a rut or on top of a mountain today, every business owner or manager knows that circumstances can change in an instant. If you want to prevent major problems in the future, advertising and marketing your business needs to be a constant effort.
Of course, that’s easier said than done. Few entrepreneurs have the expertise or resources to do all their own advertising successfully. Here’s why you should hire an advertising agency business instead.
1. Strategy Expertise
Ad creation is an art form, but it’s a science as well. Before all the artistry can begin, you need to have a strategy in place to know where to start.
An advertising agency can give you that defined, data-driven strategy. They know how to determine which markets to target, which advertising channels to use, how to position your brand, and more.
2. Unified Branding
Many businesses that advertise but don’t hire an advertising agency will hire freelancers instead. You may have one graphic designer, one writer, one strategy consultant, and more.
The problem with that is that it makes it hard to maintain a consistent brand. A well-defined brand lets customers get to know you and develop a trust in you. If every freelancer has a slightly different picture of your brand, it will show through as disconnected ads.
If every ad comes from the same agency, though, you’re far more likely to get consistent and unified designs.
3. All the Pros in One Place
A strong advertising strategy takes a lot of professionals. It takes web developers, social media specialists, writers, graphic designers, search engine optimization specialists, and more.
If you’re trying to hire each of those professionals as independent freelancers, it will take up more time than you have to give.
An agency, on the other hand, already has all those professionals at their disposal.
4. Simple Scalability
For any business, growth is the ultimate goal. As exciting as it is to see that growth, it can be difficult to make sure your advertising can keep up.
If your ad team is a collection of contractors, you never know if they have the bandwidth to take on extra work.
An advertising agency, on the other hand, makes scaling simple and cost-effective. Depending on your contract with the agency, you may be able to expand or shrink your budget with a single phone call.
5. Staying on the Cutting Edge
Marketing and advertising is a fast-paced field with constant advancements and changes. In search engine optimization alone, for instance, there were five major updates in Google’s algorithms (their search criteria) in 2019.
if you don’t keep up, you could lose out to your competitors. At the same time, few business administrators have time to keep up with all the changes.
For an advertising agency, that’s part of their job. You’ll get advanced expertise without any extra time or cost.
Hiring an Advertising Agency Business in 2020
Hiring an advertising agency business has the obvious benefit of taking the marketing work off your hands. However, you also stand to gain all the advantages above that few business owners consider.
This year, set a goal to learn more about taking that leap and consider if an advertising agency is the right next step for your business.