How Social Media is Changing the Digital Marketing Landscape

Social media has taken the world by storm and has changed the way we do business. Platforms like Facebook, Twitter and Instagram have created a new channel for businesses to reach their customers. These channels are can be highly effective in driving business growth and customer retention. There are a number of social media companies that offer services that aim to increase a business’ presence online. These services are:

Platform-specific Media Services

There are a number of social media platforms today and finding the right one to promote your business is critical when it comes to social media marketing. By the “right one” we mean, the platform that has the highest number of potential customers.

Social media platforms are quite similar to each other in nature but their users differ. Social media platforms like Facebook and Twitter are great for small businesses that want to attract a young clientele. Other platforms like Linkedin and Google+ are more suited for Business-to-Business (B2B) service promotions, as these users and the platform is a little more formal. Platforms like Instagram, Pinterest and YouTube are great for getting a multimedia message out to your customers.

Social Media Strategy

Since there are so many social media platforms to promote your business through, it’s important to learn how they work and which ones will be the most effective for you. Each platform has a distinct set of users and uses, and react differently to key phrases.

Therefore, it’s important to bring in a social media company to test out various different platforms and create a content strategy for each. A social media strategy will also include things like publishing schedules and content distribution maps.

Account Management

Handling the various social media accounts is another large portion of the social media company’s job. Since most businesses use multiple social media platforms to get the word out, managing these accounts can be a task in itself.

A social media company helps build and maintain a brand’s image online and create a buzz around the business. The social media company will also ensure that posts are being regularly updated on each platform and will also try to maximize interactions on the posts.

Content Generation

After studying the business well and the desired clientele for the business, the social media company will start creating content to pique the audience’s interest. This content is carefully created to ensure it targets the right audience and is within the terms of the platform. For businesses, content needs to be created at scale and needs to be published consistently, and that is why the social media company needs to create a content schedule and stick to it.


Once the social media company has created the content you require it will start publishing it across platforms. This requires careful coordination and timing is everything. When the content has been created it needs to be published in such a manner that the entire desired audience is able to see it.


Providing analytics on your social media posts is another important role of social media companies. Once your content has been published it is important to monitor its performance and who it is appealing to. Content analytics can provide you some important insights about your content and social media handles, insights like, who your audience is, what content appeals to them, what content gets the most interactions from the audience.

The social media company can also provide you insights on your competitors’ social media strategy and what is working for them. This can allow you to strategize in a manner will give you an edge over the competitors.


Many businesses are new to social media and some business owners are new to social media as well. Since a social media company has a lot of experience in this field it is their responsibility to educate the company and the business owner about how they should conduct themselves on these platforms, this includes the material being shared on their page, the language they need to use to engage with followers, what images are appropriate for each platform.

Community Engagement

There are a number of companies that offer real-time campaign management. Real-time campaign management involves engaging the community in real-time, which is replying to comments, actively engaging potential customers, drawing metrics from ongoing social media campaigns, etc.

Digital Marketing in Los Angeles

There are a number of Los Angeles digital marketing agencies that offer a wide range of services to their clients. These digital marketing agencies provide services like:

Pay Per Click (PPC) Ads

The Pay Per Click (PPC) advertising model is one of the most popular digital marketing models today. With a PPC campaign, an advertiser pays a predetermined amount each time a customer clicks on an ad. PPC campaigns have to be carefully planned and executed to get the maximum Return on Investment (RoI).

Social Media Marketing

Social media marketing is the use of social media platforms like Facebook, Twitter, Instagram, Linkedin, and others to create a social media presence through posts and branding.


Branding is one of the most crucial components of marketing. The company’s brand gives it a unique voice in the market and also greatly influences customers’ perception of the company. Branding includes logo design, page layout, and consumer perception management.

Web Design

Web design is another important factor when it comes to digital marketing. When a customer clicks on one of your links or ads and is redirected to your homepage, they should want to explore your site further with an intent to purchase something. This intent is greatly driven by the way your website is designed and the ease with which the customer is able to navigate the website.


Online advertising is another service that digital marketing agencies offer their clients. Online ads can be in the form of videos, images and even posts. Online advertising gets you audience familiar with your brand and further inclining them to become a customer.

Digital Strategy

A digital strategy is an all-encompassing process that provides a strategy for your entire digital marketing campaign, this includes social media marketing, PPC, web development, online customer engagement and many other aspects of digital marketing.

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