Do you know those people who post on Facebook and Instagram multiple times a day, talking about everything from the parties they attend to the chores they do around the house? Those people for whom social media seems to be a full-time job?
It’s easy to assume that folks who spend a lot of time on social media are just lazy or need to “get a real job.”
In reality, though, there are lots of people who are making a lot of money — sometimes millions of dollars per year — by posting on social media. These people are called social media influencers.
If you’ve been wondering how to become a social media influencer, this guide is for you. Read on to learn everything you need to know to gain followers and master social media.
What is a Social Media Influencer?
Let’s start by knocking out the basics about what a social media influencer is.
In a nutshell, a social media influencer is someone who gets paid to post on social media platforms and “influence” their followers. In this case, “influence” typically means encouraging their followers to buy a specific product or service.
How Do Social Media Influencers Make Money?
Social media influencers make money from brands who pay them to promote their products and services.
These days, many businesses have begun to recognize the power of influencer marketing and are reaching out to these individuals to offer compensation in exchange for a promotional post.
How to Become a Social Media Influencer
Being a social media influencer sounds like a pretty sweet gig, right? From the outside looking in, it seems like the easiest job in the world.
While there are definitely more challenging positions, it’s important to note that a lot of work goes into being a successful social media influencer.
If this sounds like the kind of career you’d like to pursue, here are some steps you’ll need to follow:
Define Your Niche
Start by figuring out which type of influencer you want to be. What kind of posts do you want to share on your platform?
Do you want to talk about nutrition? Fitness? Lifestyle posts about home decor and organization?
These days, there’s a niche for everyone, so don’t be afraid to think outside the box a bit. Focus in on the type of information you want to share so you can appeal to a specific demographic.
Think About Your Ideal Audience
In addition to thinking about your niche, you’ll also need to think about the type of people you want to appeal to. Whom do you want to reach with your posts?
Moms? Busy professionals? Athletes?
Everyone’s on social media these days, so you have a virtually unlimited number of people who might see and relate to your posts.
Choose Your Platforms
Next, consider the social media platforms you want to utilize. These days, the two most popular platforms seem to be Instagram and YouTube.
Think about your audience and where they seem to spend the most time, though.
If you’re targeting a slightly older demographic, Facebook might be more lucrative than Instagram, whereas young people are gravitating toward Instagram.
Make Yourself Easy to Find
If you want people to follow you on social media, they need to be able to find you. Make sure your social media handle (the name you use) is easy to read and spell.
You should also try to make it consistent across all your social media platforms. That way, people can easily follow you in more than one place.
Post Regular Content
If you want to be a social media influencer, it’s important to be consistent with your posts. The more frequently you post, the more people will be able to find you.
Consistently posting also makes you more appealing to brands and helps you build a following that relies on you for information and returns to your profile on a regular basis.
When you’re posting content on social media, make sure you’re providing some kind of value to the people who follow you.
What are they getting out of looking at your posts? Information on how to do something? Information on where they can purchase a particular product?
Even on highly visual platforms, it’s not enough just to be a pretty face.
Use the Right Hashtags
Hashtags make it easier for people to find your posts.
Think about the types of hashtags people might be searching for if they want to find content like yours, then include those hashtags in your posts.
Do some research, too, to learn about popular or trending hashtags that can help you reach a wider audience.
Build a Social Media Following
All of these steps will help you begin to build a social media following. There’s more you can do to gain followers, though.
Many people buy Instagram followers or Facebook followers at some point. If you choose to take this approach, be sure to work with a company that will help you get targeted followers, not just random bots.
In many cases, people want to follow social media influencers who remind them of themselves.
If you want to build a loyal following, you need to be loyal to yourself.
Don’t promote brands that don’t align with your values or talk about information that’s not relevant to you or your followers.
Don’t underestimate the benefits of in-real-life networking, either.
People are spending a ton of time on social media today, but making real-life connections is powerful, too.
Make an effort to get out to events and promote yourself to local brands that might be interested in learning more about influencer marketing.
Want to Learn More About Social Media?
You now know how to become a social media influencer. But, how do you stay relevant and make this a long-lasting career?
As a social media influencer, you will need to make it a point to stay abreast of all the latest changes and updates in the social media world.
We’ve got lots of articles that will make it easy for you to keep yourself informed. This article on Instagram ads is a great starting point!