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Building engagement on social media is a challenge for every brand, but it’s a necessary obstacle to overcome. Not everybody wants to see promotional content when scrolling online, so keeping users engaged is essential. Also, more than half the world is active on social media, so it’s an essential component of any digital marketing strategy.
If you want to build an organic following, it’s important to find a way to boost your social media engagement. Here are some tips to help you get started!
Post More Frequently
Posting daily is essential for sustainable engagement on most platforms, and you should try to have a regular schedule. Timing your content can help improve engagement, especially if you post when engagement is the highest.
If you find it hard to keep up with such a frequent schedule, try sharing your website content, user-generated content, and more.
Use Hashtags Wisely
Using trends and hashtags is a great way to expand your organic reach, but don’t overdo it. Only use trends when they are applicable to your brand, and try not to use more than 3 to 5 hashtags per post. While this is different across different platforms, these are good rules of thumb.
Make Users Feel Invested
Offering promotional material, sharing their content, or engaging with your audience directly will help users feel more invested in your content. This is an easy way to boost engagement. Share or comment on your loyal supporters’ posts, respond to comments in a timely manner, and offer promotions to your followers.
Use More Visuals
Images, GIFs, and videos are all great ways to improve engagement. Our brains can process images up to 60,000 times faster than text, so keep users engaged by adding visuals whenever possible.
Using different social media platforms, diversifying your website content, and diversifying the type of content you post will help you reach the widest audience.
Also, don’t limit yourself to social media. Using ads in your strategy is a great way to drive short-term growth while building your organic following. See the difference between this post on Facebook vs. Google Ads for more information!
Using your favorite analytics tools, run tests to see what type of content your followers and target audience prefer. A/B tests are a great way to test between two different types of content and test engagement.
For example, you could try short video content vs images or similar content through posts and stories. This is a great way to judge what works and what doesn’t.
Boost Your Social Media Engagement Today
Now that you know some tips on how to improve social media engagement, put these tips to use today for the best results. Building an organic following takes time, so there’s no time to waste.
From there, stay consistent, engage your users directly, and keep reading our blog for our latest digital marketing tips and trends.