Everyone knows that Internet marketing is critical to a small business’s success in the modern-day. It’s just no longer possible, in this technology-focused era, to survive as a business if you aren’t online.
However, that doesn’t mean that everyone automatically knows how to design a web page that will be interactive and high-conversion. Indeed, such a thing is no mean task.
In this article, we’ll give you a short guide on how to do exactly that.
A/B Test Your Way to Success
First and foremost, let’s talk about A/B testing. If you’re yet unfamiliar with the concept, don’t worry because it’s not a complicated one.
A/B testing involves creating two versions of your web page. The first version is your control. It’s the one that you started out with before making any changes.
The second version is your variable version. It’s the version with a small change that you’ve implemented.
Now, pit those two versions against each other. See which version of the same web page results in greater customer engagement. There are dozens of tools, free and paid alike, that enable you to do exactly this.
Do you see why A/B testing is so fundamental to designing an interactive web page? It enables you to see whether the changes that you’ll implement after reading this article are actually providing positive results. If they’re not, A/B testing will reveal that. And if they are, A/B testing will show you that you should do more of the same across your entire website.
The best way to design an interactive web page is to allow as many opportunities as possible for interaction!
By enabling comments on any web page on your website, you’ll allow your prospects to provide input on the content that they’re consuming. Not only does this allow your audience to feel closer to your brand (which inspires brand loyalty), but it also gives you an additional channel for feedback that you can incorporate to improve your web page.
Add Social Media Buttons
Nowadays, everyone and their grandmother are on social media. Whether it’s Facebook, Instagram, or TikTok, everyone’s got a page on the hottest platforms.
By adding social media buttons to your web page, you kill two birds with one stone. Firstly, you enable your prospects that are already on your website to interact with it (again inspiring that familiarity with and loyalty to your brand). Second, when your website visitors share your content, their friends and family will click on the link and visit your website as well! This is a great way to get additional potential customers to your web page.
How to Design a Web Page, Made Simple
There you have it. You now know how to design a web page and what the most crucial elements you need to make it interactive are. All that’s left is for you to go and implement these changes on your website (but don’t forget to A/B test!).
For more tech advice, be sure to check out the rest of the articles on our website!