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What do you think? Is influencer marketing effective?
In a recent poll, 80% of marketers answered with a resounding yes. In fact, 89% found that the ROI on influencer marketing was as good or better than other marketing efforts.
There’s no doubt that the right influencer can give your brand a huge boost. The question is: How can you harness the power of influencer marketing for yourself?
Here are three expert tips that will help.
1. Choose the Right Channels
A key component of any marketing effort is finding out where your target audience spends most of their time online.
You likely know that Facebook is the king of social media, with nearly 2.5 billion users worldwide. But if your brand is designed for teenagers, guess what? They’re the demographic who’s least likely to use Facebook.
By comparison, almost 70% of the 210 million people who use Snapchat are teenagers. The same is true of TikTok, with 18 million users under the age of 14.
Before you start researching influencers or designing a marketing plan, make sure you know exactly where to find your target audience.
2. Choose the Right Influencer
Once you’ve narrowed your search to the right social media platform, it’s time to find an influencer to promote your brand. Here are some important questions to ask:
- Does the influencer’s current audience overlap with your target demographics?
- What’s their average number of comments, likes, and shares on each post?
- Does the influencer provide a solid, in-depth analysis of their products, or is it a casual mention?
- What’s the ratio of the number of their followers to the price of a post or review?
- Does the influencer already promote products similar to your own, and are they high-quality?
- Is there any possibility the influencer could be “fake” and their status could be a scam?
There are a lot of factors to consider, and it’s easy to feel overwhelmed. Remember that you don’t have to go it alone. There are influencer marketing strategists like this service who can help you get connected with the right influencers in your niche.
3. Choose the Right Strategy
Once you’ve found a legitimate influencer to partner with, you need to determine your specific goals for the marketing campaign.
One popular influencer marketing strategy is to set up a giveaway contest. Ask users to tag a friend (or multiple friends) or share the post for their chance to enter and win a prize.
If you’re working with an Instagram influencer, make sure they have their own storefront where they post pictures of your products. Then they can include a link to their personal storefront in their bio, which will include links to your personal product pages. Don’t forget to make the influencer box design as unique and sophisticated as possible. The first thing that draws attention to a product is its packaging, so put extra thought into it or get help from professional packaging designers.
Whatever type of marketing strategy you choose, make sure the influencer creates unique, high-quality content to promote your product. The influencer has already found their audience and knows how to speak in a way that resonates with them. Trust them to do the same when they promote your brand!
Make Influencer Marketing Work for You
Finding the right influencer may not happen overnight, but the tips above will help in your search. A successful influencer marketing campaign happens when you choose the right channel, the right influencer, and the right marketing strategy.
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