Over 70% of companies say converting leads into customers is a top priority, though 65% find it a struggle. Learning how to get leads is essential if you want to grow your business. Otherwise, you could fall behind the competition.

Here are a few easy lead generation tips you can use to attract new customers to your brand. With these tips, you can set your business up for lasting growth.

Read on to learn more.

Research Your Audience

B2B Leads

Before you use the rest of these lead generation tips, research your customers. Learning about your target audience can help you determine the best way to appeal to them. You can create personalized content to spark stronger connections with your customers, too.

If you’re targeting more than one audience group, create distinct buyer personas based on demo- and psychographic research.

Next, gather keyword research to determine what search terms consumers use to find your products or services online.

Think about the value you’re offering your customers. Your distinct value proposition will help you stand out from competing brands. Highlight a value your distinct customers can’t find anywhere else.

Optimize Your Website

You’ll struggle to generate online leads if your website isn’t optimized for lead generation.

First, improve the user experience (UX) on your site to keep people from leaving prematurely. Make sure your site is fast, mobile-optimized, user-friendly, and secure. Fix any broken links on your site, too.

Create more than one conversion opportunity on your site. For example, you can use a pop-up, form, or chat bot.

Create Lead Magnets

Become a Better Business Leader

Create engaging, compelling, helpful content to share on your website. Optimize your posts for search engine optimization (SEO) using your keyword research to appear for relevant searches.

Offer this content in exchange for the consumer’s email address to generate leads.

Make sure you’re offering consumers content they want and need. Add a strong call-to-action to the end of each post to encourage conversions.

Have a plan for sharing your content, too. For example, you can send consumers an email newsletter. You can also share your content on social media.

Create Digital Ads

Use platforms like Google Ads and Facebook Ads to create eye-catching digital ads. You can create videos and animations to help your ads stand out online.

Make sure to use a strong call-to-action with each ad. Create dedicated landing pages for your ad campaigns, too. Then, use a form to convert those visitors into leads and customers.

Hire an Agency

Advisory Board Brings Leadership and Expertise

You don’t have to develop your lead management strategy alone. Instead, consider hiring an agency this year. With help, you can streamline the process while spending more time on your business.

For example, lawyers can view this page to learn more about pay-per-lead programs.

Grow Your Business: Learn How to Get Leads Today

Knowing how to get leads could prove essential to your company’s future. Use these lead generation tips to get started. Then, review the results of your efforts to make informed changes to your campaigns in the future.

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