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An awful lot goes into running a successful business. Among other things, you’ve got to have a novel idea, generate revenue, monitor cash flow, hire the right employees, and do whatever it takes to beat the competition.
It’s no wonder that approximately half of all small businesses go bust within five years!
Ultimately, success comes down to one thing: Getting enough customers to buy your product or service.
Want to know one of the best ways to get new customers? Get more reviews online from your old ones. Honestly, with the internet playing an ever-larger role in consumer decision-making, having lots of positive feedback from past customers naturally facilitates future sales.
You enjoy newfound social proof, visibility, trust, and word-of-mouth referrals in the process. Sound good? Let us help you generate them!
Keep reading for our top tips on how to get customers to write reviews for your business
Focus on Delivering Quality
The best way to get reviews online is the most basic. More often than not, it simply comes down to delivering superior quality at every turn.
Here are a few suggestions for how to do precisely that:
- Focus on making your product(s) and/or service(s) as good as they can be
- Never take your customers for granted; always go above and beyond to provide them with value
- Strive to offer top-notch customer service and deal with issues/complaints fairly and promptly
- Perform check-ins and follow-ups to see how past customers are getting on; offer further support if they need it
Do all that, and your customers will come away feeling appreciated and supported! You’ll develop a loyal customer base that actively wants to express their gratitude. Naturally, they’ll often leave a positive piece of feedback on your website, Facebook page, or other review platforms as a result.
Go the Extra Mile
Have you ever experienced such excellent service from a business that you can’t help but tell all your friends about it? That’s the result you want!
Besides delivering value at every turn, strive to go the extra mile as well.
Put hand-written notes inside the packaging. Engage in personable ways on social media. Offer freebies to particularly loyal clients/patrons. Run generous giveaways, and so on.
Taking these steps will help endear you to customers who, with any luck, will then reciprocate with a gushing online review. Even better, it’s all good PR! You stand to gain more word-of-mouth referrals and free marketing in the process.
This article has more suggestions on strategies that may help in the same way.
Create Newfound Opportunities for Reviews
Want to know what’s better than having a profile set up on a review site?
Having profiles on lots of them!
Don’t limit yourself to a single source of reviews. Sure, Google’s great. But customers search for businesses on a whole range of platforms these days.
You can get reviews on everything from Facebook and Trip Advisor to Yelp and Angie’s List. That way, it’s far more likely that would-be customers will discover your organization. You’ll enjoy greater levels of social proof to boot.
The trick is to make sure the review platform is relevant. Someone that runs a local tour guide company, for instance, should definitely seek reviews on Trip Advisor. Someone who runs a tech start-up, though, is less likely to benefit from doing so.
Ask for Them
Ask and you shall receive, right?
If you’ve worked hard to deliver the best possible customer experience, then simply asking for a review could provide the goods.
There are different ways to do it.
For example, you could send a follow-up email to someone after they make a purchase. Thank them for the sale and ask if they could spare two minutes to write a quick review. You never know, that may be all it takes to generate their positive feedback!
Try the same on your landing pages. As soon as someone makes a purchase, have a pop-up emerge that asks them for a review. That simple method could make all the difference.
A quick caveat, though. Asking for anything is easier when you’ve established a relationship in advance. Deliver value, cultivate trust, and you’re more likely to enjoy positive responses to these review requests.
Bribe (AKA Incentivize) People
Asking for reviews isn’t always enough to compel customers to leave them. Sometimes, you have to resort to good old-fashioned bribery. Or, rather, incentives!
Remember, people are busy. They may lack the time and/or inclination to leave a review — even if it’ll only take a few seconds. The result?
You have to make it worth their while.
Offering customers something in return for their time/effort is a classic way to get more reviews. It could be a discount on their next purchase, access to an exclusive piece of content, or entry into a prize draw. Whatever the incentive, you’re sure to see a spike in feedback.
Engage With and Respond to Old Reviews
Interacting with current reviews can play a crucial role in generating new ones.
After all, people reading online reviews don’t just look at the feedback from past customers. They read the response(s) from the business as well.
That’s why it’s so important to take the time to engage with them.
Be sure to thank your customers for their kind words and address any concerns they had. Leaving personalized, helpful comments beneath their reviews will demonstrate that you care. Prospective customers who read these interactions will appreciate your efforts and feel more inclined to leave their own reviews as a result.
Time to Get More Reviews From Your Customers
Generating reviews from your customers can have a substantial positive impact on business.
After all, they act as social proof! Consumers rely heavily on this feedback when deciding whether to buy something online these days. No reviews mean no trust, which often discourages the sale.
Thankfully, there are all sorts of ways to get more reviews from your customers. We hope this post has highlighted a few of the best strategies at your disposal.
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