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In 2019, almost 300 billion emails were sent per day.
It just shows the value of emails in everyday life. Emails are found in businesses for ideal communication between workers and their clients.
Email is also a part of personal communication between friends and family.
When it comes to business emails, for small or large businesses, email is crucial to communicating with clients. It’s crucial to get more open rates and click-through-rates.
But the question remains, how do you avoid email from going to spam? When your emails go to spam, nobody seems to them unless they check their spam folder.
The goal of any email marketing campaign is to send emails that are delivered to people’s inboxes.
Here’s a marketer’s guide on how to craft beautiful emails that avoid going to spam.
Follow the Law
One of the most important ways on how to keep emails from going to spam is to simply follow the law.
The CAN-SPAM law means that email marketers need to identify their emails as marketing messages. They need to have an unsubscribe in their emails, so people know they can opt-out of the emails.
This law also means you need to include your physical address in the emails you are sending.
If you want to ensure your emails aren’t going to spam, you can always test them with spam testing.
Don’t Add Click-Bait
While you may be tempted to add click-bait to your subject line for a higher open rate, you should avoid click-bait at all costs.
Click-bait is also known as trigger words. These kinds of words are commonly used words to get people to take action. They can be very sales-like messages that tell your email list exactly what you are selling before they open the email.
For instance, don’t use words like urgent, click here, get started, free gift, or something similar along those lines.
When you do use click-bait or trigger words in your subject line, they are often flagged and put in someone’s spam folder.
If you want to avoid click-bait subject lines, you need to think about a personal subject line, a unique message. While it takes some more creativity, it will pay off in the long-run when you send out an email campaign to your email list.
Personalize The Message
When you send a personalized message to your email list, they are more likely to open and it’s not as likely going to be in their spam folder.
A personalized message can appear that the people receiving the email are getting something sent from a friend. The more personalized, the more sincere it seems, rather than a simple marketing message.
For example, a personalized message has a clear subject line such as, “hello friend, what do you think of this?” It’s a friendly subject line that won’t’ be sent to spam.
Your content should also be friendly. You should address each individual by their name in the content. It gives a sense of familiarity.
Only Send To People Who Have Signed Up For Your Emails
One of the biggest mistakes companies is people make when they want an email list is that they buy a list.
You should always avoid buying an email list because it avoids asking someone’s permission to email them.
Instead, you should create something that allows someone to opt-in your emails. For instance, you can create a lead magnet that entices people to opt-in to your emails.
A lead magnet can be a guide in exchange for someone’s email. If someone wants the guide you are offering, they will give you their name and their email address. Now you have a way to email your list.
The ultimate goal is to provide an incentive so people are willing to give you their email in exchange for their email.
The incentive can also be discounts on a product, exclusive content, or something else. You have to figure out what audience you are targeting and what incentive they would want.
Be Clear With Your Audience On How Much You’ll Email Them
The final piece of advice if you want to stay out of someone’s spam folder is to tell your subscribers how often you will email them.
Be specific on how often you will email your subscribers and what they should they expect from these emails. It sets a clear expectation from the very beginning.
For instance, if you are going to email your list twice a week, be sure to tell them what to expect twice a week from your emails if it’s a newsletter or an infographic.
You should also be consistent in your emails.
That means the design of your emails should stay the same every week. If you are always changing the design of your emails, it can confuse your subscribers.
The overall goal is to deliver a consistent message to your subscribers. They should know what to expect each week from your emails.
Ultimately, these email strategies will help you stay in someone’s inbox and out of their spam. They will help you develop a relationship with your subscribers without forcing a sale.
The goal of every email campaign is to communicate a friendly message.
It’s Critically Important To Know How To Keep Emails From Going To Spam
For your emails to see the light of day, which is the inbox, you need to know how to keep emails from going to spam. You also need to make sure that people expect your emails. You should personalize it like you would if you were sending a letter to a friend.
You need to know how to keep your emails from going to spam if you want your email campaigns to thrive. If you’re going to sell something with your emails, people will more likely buy it because they can see the emails.
For more information on email marketing, visit our website.