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It’s that time of year again: time to start thinking about your next big trade show. Have you seen your event space yet?
In a perfect world, everyone would get a large event space for their trade show booths. In the real world, though, the event planners have to accommodate all of the business owners at once. This means that some people will end up with event spaces that might be too small or oddly shaped for their intended trade show booth.
We’re here to help you make the most of your trade show booth event space regardless of its size. Read on to learn more.
Choose the Right Space
When you’re in an event hall, you’ll be able to choose the size and location of your trade show exhibit (within reason. Remember, everyone is competing for the same spots). If you’re allowed to choose, make that decision count.
Do you want a large space that you can fill with an overabundance of features? Are you creative enough to work with a small space? Where do you want to be in relation to other trade show booths?
All of these things will influence the success of your trade show booth. You can work with small or inconvenient spaces if they’re in locations that get a lot of foot traffic or near other popular businesses.
Choosing the right space is the first and most important step when it comes to getting the most out of your trade show overall.
Hire Professionals to Set It Up
Whenever you’re setting up a trade show at an event, you’ll likely be working with event planning companies, designers, and your own team. You should also consider hiring a professional team to set up your exhibit.
Designing an exhibit on your own is hard work, especially if it’s your first time. Sure, you might be creative and you might have ideas, but are you capable of bringing them to life in an effective way? Do you have the experience and resources that you’d need?
A professional exhibit team, like the team at Rockway Exhibits, will know how to bring your ideas to fruition. They’ll work with you to create your dream exhibit and make the event planning process so much easier.
Use Round Tables
If you have a seating area at your event booth for meetings or one-on-one customer interactions, we recommend opting for round tables to maximize your space.
Round tables have more room for more people to sit. It’s easy enough to add another chair in the event that you want to accommodate more customers or clients.
If you have a large space to work with, consider using several small round tables placed strategically around your event space. If you’re working with a small event space, we recommend one circular or ovular table instead.
Many business owners and event planners choose to make the large table the “center stage,” so to speak. If you have extra room, this is an option. If not, we recommend offsetting it a bit so that it doesn’t get the way of people who are visiting your booth.
On the topic of seating, we also recommend choosing stools that can fit underneath the table if you’re working with a small space. This way, people can move around the trade show booth without having to navigate around any chairs when they’re not in use.
Prioritize Interactive Activities
Many business owners try to fit as much “stuff” as they can into their event trade show booth, but is this really the best choice? While it’s good to have a trade show booth that looks good, all of those extra things are taking up room.
We recommend minimizing when it comes to furniture and decorations and maximizing when it comes to interactive activities.
If your team is doing a lot of one-on-one interaction with people visiting your booth, make sure that they’re able to move around the booth with ease and reach visitors where they are. Consider having a central display area where visitors can talk to or watch a dedicated team member.
If you have interactive objects, like tech items or kiosks, make them the focus of the trade show booth. Create small stations where visitors can interact with these things.
“More” isn’t always “better.” Interactive activities add “quality” to your trade show booth instead of “quantity” (which takes up space).
Consider All Three Dimensions
Sure, it might feel disheartening when you get an event space that’s smaller than you’d like, but are you just thinking horizontally? When you have a small event space, you have to think vertically as well if you want to make the most out of it.
You have an entire block of space to work with. Can you hang things from the ceiling? Are there walls that you can place things on?
When you’re coming up with your design, think beyond your floorspace. If you want to create a trade show booth that’s an experience, think in three dimensions.
Pick and Choose Your Team
When you’re working with a limited amount of room at event spaces, you can’t afford to bring your entire team with you. You have to pick and choose the best people for the job.
When you pick the staff for your trade show booth, pick people who know how to work a room. You want them to be professional and sociable. Even if other members of your team excel at their jobs, if they’re not right for trade shows, they shouldn’t be taking up space.
Even one good team member can take a trade show to the next level if you pick the right one.
Make The Most of Your Event Space
You only have a limited amount of room to work with when you rent an event space for your trade show booth. Use these tips so you can make the most out of it and turn your trade show into a success. Good luck!
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