The latest research shows that videos make up more than 60 percent of all downstream internet traffic. If you’re not using video to market your business, chances are you’re not reaching as many people as you’d like.

Where do you even begin when it comes to video marketing, though? How do you learn about things like video length best practices and how to enhance video quality?

If you have questions like these, you’re in the right place. Read on to learn everything you need to know about how to make video marketing materials that are artistic, professional, and help you reach your business goals.

Benefits of Marketing Videos

Before we dive into the how of video marketing and give you the tools to answer questions like “Which of the following is not a best practice for video marketing?”, let’s make sure you’re clear on all the ways videos can benefit your business. Here are some specific advantages you’ll get to enjoy when you start using marketing videos on a regular basis:

Increased Conversion Rates

When you include a video on a landing page for your business, you can increase conversions by up to 80 percent! Video can be a very powerful tool when it comes to showcasing a product and evoking an emotional response from potential customers.

Improved Search Engine Rankings

Marketing videos can also improve your search engine rankings, too. Search engines love videos, and you’ll be rewarded if you include them on your web pages.

Sharing your videos on YouTube can help you attract even more traffic to your website. Remember, it’s the second-largest search engine on the internet (after Google).

Build Trust and Credibility

Video helps people get to know the folks behind your business. It helps them create a personal connection to your brand and develop a sense of trust in you.

Sharing videos also gives you a new way to educate your audience. This, in turn, helps to build your credibility and show them that you know what you’re doing.

Encourage More Social Sharing

Videos are often more shareable on social media than blog posts or other types of content. If you want to increase your social media presence and engage with people on a particular platform, consider making video a bigger part of your marketing strategy.

How to Make Video Marketing Materials That Look Great

Okay, you’re on board with video marketing. Now, let’s get down to business. The following tactics will help you create high-quality marketing videos for your company:

Plan Ahead

You can’t just wing a great video. If you want to make a video that stops people in their tracks and gets them interested in your business, you need a plan. Sit down with your team to think about what the goal of your video is and how you want to get your message across.

Know Your Audience

While you’re working with your team, make sure you’re also thinking about your audience. Get clear on who you’re trying to reach with this particular video. Consider where they’ll be (YouTube, Facebook, Instagram, etc.) and what you want them to do once they’ve watched it.

Use the Right Title

If you’re going to be sharing your video on YouTube and other social media platforms, it needs to have a great title attached to it. The right title makes it easier for people to find the video, and it increases that video’s chances of boosting your search engine rankings.

Focus on Your Mission

When you’re making marketing videos, it’s easy to get caught up in the products or services you’re trying to promote. Try to focus less on what you’re selling, though, and instead emphasize why you’re selling it. If you promote the mission of your business, it’ll be easier for you to connect with your audience and help them develop a sense of trust in you.

Make It Mobile-Friendly

These days, most people are watching videos on a mobile device, like a smartphone or tablet. To increase your reach and ensure that everyone can see the video you’ve created, make sure it’s mobile-friendly. The quality should be just as good on mobile as it is on a desktop.

Provide Value

There are all kinds of different marketing videos you can create, from educational videos to testimonial videos. Whatever kind of video you’re making, though, be sure to ask yourself what kind of value it provides. You’ll have a much easier time growing an audience if you always include something of value in your videos.

Include a Call-to-Action

At the end of the video, don’t miss out on an opportunity to invite viewers to do something. Encourage them to follow you on social media, check out your products online, or sign up for your upcoming webinar. Whatever you want to get out of the video, include it in the call-to-action.

Hire a Video Marketing Company

Finally, don’t be afraid to hire a video marketing company to help you out. According to the professionals at C&I Studios video company, working with a professional videographer and video marketer will make it easier for you to streamline the video creation process and ensure you’re putting out the kinds of videos that your audience really wants to see. Investing in professional assistance now will help you start seeing returns sooner, too.

Try These Video Marketing Best Practices Today

At first, the idea of figuring out how to make video marketing materials that appeal to your target audience and represent your company in a positive light might seem overwhelming. Remember, though, that the benefits of video marketing far outweigh the challenges you might face when you first start creating videos. Also, as long as you remember the strategies listed above, you’ll have a much easier time mastering the basics and becoming a great video marketer.

Do you want to learn more about marketing and promoting your business? If so, visit the Business/Finance section of our site today. You’ll find lots of other great resources there that will help you take your marketing plan to the next level.

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