Instagram isn’t just a way to communicate with friends and showcase your lifestyle, it’s also a highly effective business tool. If you are a business owner, then you might want to consider opening an Instagram professional account. Having such an account will mean that you are able to list, market, and sell items online, through the Instagram platform.

If creating a professional account interests you, then this post is for you. This article will tell you everything you need to know about improving your account so that you can make it as lucrative as possible.

Boosting Followers

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If you have opened a professional account, then one of the first things that you need to do is get followers. There’s no denying it, more Instagram followers means more credibility to your profile, and more credibility means consumers will feel more confident shopping with you. However, gaining followers organically can be an immensely time-consuming process. It can actually take years to do. Fortunately, you can buy followers. Buying followers will give your page a boost. Then, people will be more likely to follow you because they’ll see that many others are following you too.

Page Engagement

You don’t just need followers; you also need people to engage with your posts. Again, fortunately, you can buy likes and comments on your photos too. If you plan on buying likes, then you need to make sure that the accounts seem genuine. A lot of companies that sell likes use accounts that are obviously fake. If customers see that the people engaging with your posts are fake, they will probably not want to do business with you anymore or will at least think that you are trying to scam or lie to them.

Item Photography

You can actually sell items on Instagram now, as mentioned earlier. If you’re intending on selling through Instagram, then you need to make sure that you take good photographs of the items that you’re selling. Bad pictures can turn customers off. Do not attempt to take photographs of items yourself, unless you have training in product photography. Instead, outsource photography to an agency that specializes in it. When looking for an agency to work with, make sure to shop around and read reviews. An agency’s reviews can give you a very good idea of what they are like to work with (and what the quality of their pictures is like).

Creating Stories

As mentioned previously, you need to keep your audience engaged. One way of doing this is by creating stories. While professional Instagram accounts are not the same as personal ones, they still look and work more or less the same. Your followers will follow you as they would any other page. You, therefore, need to keep your page active. Posting stories is a good way of doing this because you can post as many as you want. Also, you do not need to put a lot of effort into your stories, which is not true for actual posts.

Product Descriptions

When you are selling items on Instagram, you need to create informative product descriptions and captions. A lot of businesses do not do this. Not doing this could cost you a lot of money. If you were posting items for sale on your website, then you would always have captions and descriptions. With that in mind then, why wouldn’t you want them when posting items on Instagram? Product description boxes give you an opportunity to tell your audience about what they are looking at.

Collaborative Efforts

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One highly effective way of drumming up business on Instagram is to collaborate with other professional Instagram accounts and stores. If collaboration is something you’re interested in, then you do need to make sure that you do not collaborate with your direct competition. Collaborating with your competition is a bad idea. Instead, you should collaborate with businesses on the periphery of your niche, i.e., if you sell T-shirts, collaborate with manufacturers and distributors of underwear or outwear. Ideally, you should try to collaborate with businesses that have larger followings than yours, so you can take people away from them.

Content Experimentation

Experiment with different types of content. A lot of business owners make the mistake of finding one type of content, i.e., videos, and then only using them. There are lots of different types of content that you can use and produce on Instagram. It should also be noted, influencers are worth working with. Influencers tend to produce health and lifestyle content. Some of them have millions of followers. You can pay influencers to market your business’s products for you, using their Instagram pages. You will have to pay influencers a lot of money though, they are not cheap to work with.

Using Videos

Videos can be a highly effective way of marketing products on Instagram, especially through stories. People prefer to look at videos than they do photos, especially when they are interested in purchasing a product. A video of a product can give customers a much better impression of what it looks like, handles like, and how large it is than a photograph can. Get into the habit of posting videos on your page of new products. If you can, post stories of them too. You should also go live with your audience if you can. Live videos can be a good way of engaging with your audience.

Responsive Messages

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If you have a professional Instagram page, then sooner or later customers will start getting in touch with you and sending you messages. If you’re interested in building a loyal following, then engage with these people thoughtfully. A lot of businesses ignore their customers’ messages or are just blunt and rude. Being blunt or rude is a very bad idea because it will alienate your audience and make them feel as though you do not care about them. If you do not have time to respond to people personally, pay somebody to do it for you.

End Note

A professional Instagram account could be an effective way of boosting your store’s sales and building your customer base. The tips outlined here will help you to improve your page. You should always be thinking of ways to improve yours, as the better your page is, the more money you’ll make from it.

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