Maintaining a steady traffic flow on your website means that you have to build your loyal user base or, in other words, people who would be interested in your offer and keep returning to your site.
Increasing your returning visitors is the only way to succeed in the website business, but building a loyal audience is hard especially when you have to deal with all competition. We all know that in the future every click in the website is probably going to worth as much as the future silver predictions on Currency.com.
Nowadays, there are 4 million blog posts published every day, and your job should be creating unique content that is appealing to users.
In this article, we will go through some of the ways to increase your returning visitors to your website.
1. Personalize your website
As we mentioned that there is a lot of competition on the internet, you have to create a more profound connection with your audience. One of the ways to do that is by personalizing your website to speak for your brand.
In recent times, websites started to lookalike just because most of the website owners were using pre-made WordPress themes that look very similar. In order to offer customers a unique experience and a reason for their return, you have to provide customized landing pages, featured section, give them relevant information, unique design that speaks about your brand and etc.
Basically, it is better to separate your website from your competition just to give users that unique look that users will remember.
2. Showcase New and Popular Information
It is essential to know that people would like to read new and trendy content, so your job will be to serve them what they want. Users get frustrated when they face trouble finding the right content on websites, which leads to an abandoned website.
Keep popular content in the center of attention is a great way to make users interested in your content and grab their attention for future returns.
3. Create a Great User Experience
Providing a great user experience is essential for increasing the number of returning visitors. This means that your website design and usability are the two most important factors on your website. Try to create a simple and attractive design that people will have no issue going through navigation. Your website should be exciting to keep people engaged.Another important thing to pay attention to is mobile usability. Most website owners optimize their websites for desktop, and they forget about the mobile where most of the traffic will come.
4. Engage Users through Newsletter
This is maybe one of the oldest and best methods to keep users engaged in your content. You must send reminders to people who subscribed to your newsletter about new and relevant content that they might be interested in.
Email marketing is also the most efficient marketing today, providing the best ROI in the marketing field. On average, people got $40 for every $1 on email marketing, which means that it allows for steady ROI, especially for beginners.
However, building your email list takes time. You should feature all kinds of subscription ways on your website and offer some value in exchange for their email. Organizing a good email marketing campaign means that you have to inform users on regular bases about new content or maybe go a step further and connect with them on a much personal level like sending happy birthday cards.
5. Give Rewards for Brand Advocates
It is very important that you show people who go above and beyond to show brand loyalty that you care about them. There are a lot of people who share your brand on social media or other websites, and you must show them that you appreciate that by giving them a shout-out.
You can also use referral programs where people spread a word about your website. People tend to trust more their friends and family than they trust your brand, so give them a chance to promote your brand.
These are some of the ways to increase the number of returning visitors to your website. Building your loyal online audience is not an easy thing, but it is definitely doable if done right.