Influencer Marketing For E-Commerce—Your Guide To E-Commerce Influencer Marketing Strategy

The word ‘influencer’ is nothing new. Influencers have been all over social media working with brands and influencing their audience with their unique voice and story. Brands know that influencer marketing campaigns for E-commerce are an excellent way to reach new audiences and grow their reach.

Influencers these days have huge audiences…and when we say huge, we mean HUGE.

A simple statistic would help you see it too: there are at least 2,000 YouTube channels and more than 9,000 Instagram accounts that have more than a million followers each. This means, when an influencer endorses your products or services, their followers will listen, and you can get millions of people, you may not be able to reach otherwise.

Even if you have a strong social media strategy as an E-commerce brand, an influencer marketing campaign for your E-commerce can give you the right boost to kick off your sales.

In this blog, we enlist a step-by-step guide to kick start your influencer marketing for E-commerce

Step #1: Find Your Target Audience For Influencer Marketing Campaigns For E-Commerce

The number one step in starting your influencer marketing campaigns for E-commerce is to identify your target audience. Identification of your target audience will rule the influencer you will choose as well as the platform you would select. In case you have multiple target audiences, figure out the main target audience for the campaign at hand, and go on accordingly.

Once you have identified your target audience, send them surveys about their preferences, research the social media behaviour of your shoppers, and keep an eye on your competitors and their weaknesses.

By sending out surveys to your audience, you will have a clear idea about their preferences and their needs, which is important because you are catering to them.

An influencer will then help you reach your goals of more reach and sales because of their influence on a huge number of people.

Step #2: Choose The Right Social Media Platform For Your Brand

For your E-commerce business, you need the appropriate social media platform where you will market your brand.

Here are a few social media platforms and an overview of what they can do for you.


Facebook has 1.49 billion active users. The average age of Facebook users varies from 18 to 49. Facebook is excellent for growing brand awareness and communicating with your audience.


Instagram has approximately 1 billion active users. The average age of Facebook users is 35 years and younger. Most of Instagram users are females.

You can get a great audience reach through Instagram. Moreover, Instagram stories are gaining popularity and allow people to tag products for purchasing.


YouTube is another strong social media platform that has 2 billion monthly active users.

You can reach out to people who are 25-44 years old on the platform. Most of the users are males. You can reach out to good traffic and get brand awareness through YouTube.


Snapchat is also a social media platform that has gained popularity among its audience. The majority of the audience is young, 18-24 years old. You can create a buzz real quick through Snapchat. If your posts are curated well, you can gain popularity in less time.

These social platforms are great for posting brand-related content, holding giveaways, etc.

Step #3: Where To Find Influencers

Finding the right influencer for your E-commerce marketing strategy may seem like a daunting task; however, it is not that hard. Here, we enlist a few ways you can find an influencer for your influencer marketing for E-commerce.

Your Existing Followers

This may not be the obvious choice, but trust us, some of your loyal followers already do share your products on their social media. Why not give them the opportunity to work with you?

Google Search

Google has all the answers, right? You can Google the top influencers/YouTubers/Bloggers, and you will find an entire list of people with their number of followers along with the kind of content they produce. There, you will get an idea of the kind of influencer your brand can avail.

Influencer Tools

There are various tools and services that connect brands with influencers for their influencer marketing campaigns. These services can help you reach out to the most appropriate influencer for your E-commerce brand. One of these tools or services is

Step #4: Choosing The Right Influencer

After you have done your research and found various influencers, you can reach out to, pitch them and ask about their values, their content, their audience, and if they would be interested in a collaboration. You will then find people who would be perfect for your marketing campaign and will be ready to collaborate with you.

There are a few of red flags here that you need to keep an eye out for:

The Number Of Sponsored Content They Have

If the influencer has all of their content sponsored, you should steer clear of them. Having only sponsored content shows that they only work for brands and have little value in their content. You want to find people who have good values in their content and whose values match yours.

Followers Vs. Engagement

What you’re looking for is an influencer who has good engagement on their posts. If there is an influencer who has more than 100k followers but only 10-15 likes on their posts, this means that the majority of their followers are fake.

Therefore, check the engagement on their posts before you start working with an influencer. Once you reach out to an influencer, communicate the values of your brand, what you seek from the collaboration, and how they can benefit from it. Moreover, be sure to communicate as much information about your brand as possible.


Influencer marketing is an excellent way to improve your audience reach and sales. This article provided a step-by-step guide for influencer marketing campaigns for E-commerce.

PopTribe is an influencer marketing agency specifically designed for E-commerce brands. Reach out to them for getting in touch with top-notch influencers for influencer marketing campaigns for E-commerce.

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