Introduction to Web Video Production: The Basics
When you think about online marketing, what do you picture?
Maybe you imagine swarms of ads populating the pages of any given website. Maybe you imagine a saturated market and no room for your product to fit in.
But there’s one ultimate tool that can set you apart in the modern era–web video production. A well-produced video can etch your business into a consumer’s subconscious and guide them to your door.
That’s why we’ve created this guide. We’ll tell you what you need to know about web video production. Let’s dive in!
Pre-production
Preproduction is the first stage of any web video production. It involves all of the steps and decisions that are taken before any actual filming or editing begins.
During pre-production, a producer will make decisions about the content and the length of the video. The team will create a script, scout out locations and necessary equipment. And you will decide which cast and crew to use.
This is also the stage where final decisions about the aspects of filmmaking. This includes storyboarding, shot angles, camera placement, and special effects.
It is during this phase that a producer will also create a budget for the project. The heads of the project will also figure out how they will market the final product.
Production
The video production process phase is when you start putting all of your ideas into motion. This is the stage you’ll begin filming and gathering media to go into editing. During this stage, you’ll be creating your video!
Depending on the complexity of your project, production can range from a few hours to several days or more. As you’re shooting, be sure to capture all the audio with the proper equipment. And test everything you’re using to ensure that it captures and records correctly.
Post-Production
Postproduction is the process of video editing, mixing, and mastering audio and video content. In the case of web video creation, postproduction begins once the video content has been captured and is ready for assembly. It involves trimming, cutting, arranging, and adding special effects to enhance the overall look and feel of the video.
This phase also includes mastering and encoding the digital video file for streaming and online use. It involved creating titles and graphics, and sound mixing.
Delivery
The delivery phase is ensuring that video content can be streamed and played back easily on different platforms. A key step in the production process will be to check the specifications of the delivery platform. Make sure you know any applicable size limits that may be in place.
It is also essential to consider the right encoding and compression settings. You need to make sure the video is consistent across platforms so that video playback is optimal. If you’re not sure about how this process goes, go to the link and check it out for more info.
Start Your Web Video Production Now
Web video production can help you create compelling and impactful videos that will help drive traffic and engagement. By understanding the basics of web video production, you can effectively reach your audience in various ways. Just don’t forget to keep your audience in mind during the editing process.
So what are you waiting for? Start creating engaging videos today for maximum impact!
