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The moment you walk into a Tiffany & Co. or any other popular jewelry store, you’ll notice that there’s a cohesive design, one that’s common in all of their stores.
It’s that factor that makes people say “oh, that’s so Tiffany’s!” And, it’s all thanks to well-executed jewelry store design.
Customer satisfaction and brand recognition may be achieved via an effective jewelry store design strategy. The layout, design, display fixtures, and lighting effects of a jewelry store all play a role in establishing the business’s unique personality. To run a business, it is also important to have an administrative office and security components.
So, keep on reading for our full breakdown of the main four jewelry store design basics you need to know.
1. Jewelry Store Design 101: Start With a Layout
It’s up to the designer to come up with an idea for a jewelry store and then choose the elements needed to make it a reality. To begin, they’ll set the mood by arranging furniture and artwork that complement one other.
The positioning of jewels in a jewelry shop’s floor layout may have a significant impact on sales. The designer should observe how most clients move throughout the business as a starting point. Customers often begin their shopping on the right side of the room, thus display cases on the right should include some of the most popular items of jewelry.
Store entrances are the best place to put discounted goods since they draw the most attention. Lower-priced jewelry may be displayed on open wall shelves, allowing buyers to have a better feel for it before making a purchase.
2. Target Lighting and Display Fixtures
Choosing large-capacity display fixtures for a jewelry business with limited space makes sense, according to Zen Merchandiser. Metal, wood, glass, and plastic are all common materials for display fixtures.
Jewelry tree stands and spinning displays are examples of counter-based choices. A common component of display cabinets is a tray for displaying jewelry, making it simple for clients to see many pieces at the same time.
Of course, there are the benefits of glass display cases to consider and how they match with your lighting.
Diamonds and semi-precious stones will shine brighter and more vibrantly if the right lighting is used. Customers may be enticed to buy a specific piece of jewelry by these features.
3. Invest in Administrative and Security Measures
Every square foot of sales floor area must be maximized in order for a retail business to make a profit.
Work stations, storage rooms, administrative offices, and a staff break area should be positioned around the perimeter of a jewelry shop’s floor design. As a result, buyers are prevented from seeing these functioning areas by dividing the showroom area with partition walls.
Numerous safety measures should be included in the design of the jewelry store. The proprietor of a jewelry business with thousands of dollars worth of merchandise should set the sales counters in a way that minimizes the danger of “grab and go” theft.
How to Display Jewelry: Explained
Once you have the green light to design your jewelry store, most people will get too excited to think about some of the jewelry store design basics.
We hope that our guide on the main three has given you the right foundation to design the jewelry store of your dreams. Next, you should check out our marketing and business sections for more tips on how to highlight specific products.