Manager, Media Strategy And Planning

Job Responsibilities

In this contract position, you will support the Director of Media Strategy & Planning and contributing success of the team by driving enablement through the onboarding LiveRamp into the organization & executing media technology best practices. The ideal candidate will have a deep understanding of digital marketing technologies and a proven track record of successfully implementing and managing cross-screen measurement solutions and 1st party data activations in paid media. This role will also support the strategic development of innovative and impactful media campaigns from conceptualization to execution in a collaborative, fast-paced environment for its 22 iconic trading brands.

More specifically, you will:

• Lead the implementation of LiveRamp into the organization: Lead the implementation of LiveRamp’s cross-screen measurement and 1st party activation into the company’s MarTech ecosystem – collaborating with internal measurement, marketing technology and agency teams applicable. Develop implementation roadmap, use cases, and best practices and support Director in socializing and change management across the organization. Ensure implementation operations are smooth, proactively identifying risks as needed. Supervise the invoicing process and clearing paperwork through Coupa/PO system as needed.
• Media Strategy Support: Support general media campaign executional needs for live and active campaigns, from early planning processes to executive presentations, to campaign launch and measurement/reporting. Additional projects include developing best practices for the team across a variety of topics, such as paid social platform strategy & planning and buying guidelines

Requirements

• We believe the success in this role will demonstrate itself through the following attributes and skills:
• Must have prior experience with LiveRamp and understanding best-in-class use for media activation and measurement either on the brand side or agency side
• Effectively work cross-functionally with key stakeholders to achieve common business goals, share findings, and best practices, and effectively pull projects forward.
• Have a deep understanding of the role media plays within a marketing narrative across the purchase journey
• Confidence, with a spirit of teamwork and collaboration
• Flawless attention to detail across media strategies, tactics, and budgets
• The ability to think creatively and analytically
• Eagerness to learn and a passion for marketing.

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

• 7-10 years of work experience at a media agency or large brand
• Prior experience with LiveRamp either on the brand or agency side
• Hands-on experience managing the media planning process (inclusive of media strategy development, tactical plan recommendations, media plan execution, billing and invoicing)

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

• BA/BS Bachelor’s Degree
• Experience leading process changes and successfully navigating change management within a matrixed organization
• Experience across all media channels including Linear, CTV, FEP, OTT, OLV, Social, Audio, Outdoor, Print, and other non-traditional media
• Demonstrated ability to manage complex media plans, ideally across several lines of business

Salary

$35.00 – $40.00 per hour

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance