Job Responsibilities

  • Develop and execute a content strategy aligned with brand goals to grow followers and engagement.
  • Create, edit, and publish high-quality photos, videos, reels, stories, and posts for platforms such as Instagram, TikTok, YouTube, Facebook, and X (Twitter).
  • Research and stay up to date on current trends, memes, and viral content formats to keep content fresh and relevant.
  • Engage actively with followers — respond to comments, DMs, and mentions to build community.
  • Collaborate with marketing, design, and product teams to ensure consistent brand voice and messaging.
  • Track, analyze, and report on social media performance metrics, adjusting strategy based on insights.
  • Manage posting schedules and maintain a consistent posting calendar.
  • Test and experiment with different content types (live videos, polls, stories, collaborations, etc.) to boost visibility and growth.

Requirements

  • Proven experience as a social media content creator, influencer, or digital marketer with measurable follower growth results.
  • Strong understanding of social media algorithms, trends, and engagement tactics.
  • Excellent skills in photo and video editing tools (e.g., Canva, CapCut, TikTok, Instagram Creative Suite).
  • Strong copywriting skills with the ability to craft compelling captions and storytelling posts.
  • Familiarity with analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
  • Creative mindset, attention to detail, and the ability to think outside the box.
  • Ability to work independently and manage multiple platforms simultaneously.

Preferred Qualifications:

  • Experience with paid social media campaigns or influencer collaborations.
  • Knowledge of SEO and content optimization for social media.
  • Background in marketing, communications, or media (a plus but not required).

Performance Goals:

  • Increase followers by a certain percentage weekly.
  • Achieve consistent engagement rate of a percentage across platforms.
  • Deliver high-performing viral posts monthly.

Salary

$42K – $55K/yr

Benefits

Medical, Dental, Vision