What do all the biggest household brands have in common? Memorable logos, of course! Discover the elements that go into creating cool logos.
What do all the biggest brands in the world have in common? What’s the one thing that allows you to look at an item and know exactly who made it?
A brand’s logo.
The best brands in the world have more than just cool logos – they have logos that stick in the mind, regardless of where you see them. Here are a few key components to make the next great logo for your company.
It’s Structurally Sound
A great logo should have all the structural integrity of a brick building.
Think of the structure of a logo the same way you would think of the structure of a building. Is it balanced? Does it look symmetrical?
Humans love symmetry and balance. When we look at things that are evenly distributed, we view them as aesthetically pleasing because they make us feel stable and comfortable.
Sure you can (and should) have focal points. But no one composition should attract your attention so much that it’s impossible to focus on the other areas.
It’s Remarkable (and Memorable)
Let’s say you’re designing a logo through looka, for example. What separates your logo from millions of other logos?
Well, for one thing, it should be remarkable.
When you create a logo to represent your brand, it’s easy to think that you need a logo that perfectly represents what you do. Ask yourself: is the McDonalds logo a burger and fries? is the Nike logo a running shoe?
Great logos are often ambiguous. They bring together abstract ideas of what you do to represent something about your company in a way that’s unique and memorable.
That way, you’ll have an easier time creating a logo that’s unique.
It’s Adaptable and Timeless
Of course, the most famous logos of all time have something else in common, too: they’re adaptable and timeless.
Think of the Target logo.
The Target logo is a perfect example of a logo that looks good across mediums. It looks good on bags, on walls, on merchandise, on a white dog’s face in commercials. It’s a logo that evokes the same meaning, no matter where you look at it.
It’s clean, classic, and always eye-catching.
Your logo should be the same way. Don’t just think of how your logo will look on business cards or on your website – think about how it will look on promotional materials, on staff gear, on a billboard. The best logo is a logo that looks great no matter where you see it.
Looking to Make Cool Logos?
Making cool logos is just one part of your brand’s success. You have to take a holistic approach to represent who you are and what you do. And that means you need to be ready to think outside the box.
That’s where we can help. Check out our blog for more useful tips on how to make your business and your brand stronger than ever, whether you’re looking to build brand recognition on a budget or try out some of the newest and best marketing ideas.