As a medical professional or a dentist, optimizing your website for search engines may seem daunting. But it’s important to remember that medical local SEO is one of the most effective ways to bring new patients through your door.
Most people search online to acquire different products and services. In 2020, 93% of people used online searches to look for online businesses.
Fortunately, there are several things you can do to improve your local SEO. Several medical SEO specialists and top medical SEO agencies can help you if you can’t do all the work yourself.
In this article, you’ll find some SEO tips you can start with.
How does local SEO work?
Local SEO is optimizing your online presence so that people searching for your services can find you. It’s about making your practice more visible to potential patients in your local community.
When someone performs a local search, Google looks at various factors to determine which results to show them. Some factors include the user’s location, the type of business they’re looking for, and the keywords they’ve used in their search.
Here are some tips you can use:
1. Optimize your Google My Business listing
Google My Business is a free listing service. It allows business owners to control how their business appears on Google Maps and in search results. When optimized correctly, your Google My Business listing can help you rank higher in local search results, leading to more website visits and increased revenue.
Here are a few tips for optimizing your Google My Business listing:
- Complete your profile completely and accurately. This includes adding your business hours, contact information, and website URL.
- Upload high-quality images of your business and services.
- Ensure your business is listed in all relevant directories, including Yelp and Foursquare
- Use keywords throughout your profile and listing.
- Add customer reviews to your listing to increase trust and credibility.
2. Utilizing reviews
In Local SEO, reviews are one of the most important factors in determining your ranking. Ask for reviews from your patients.
You can do this in a few ways:
- Providing a link to review sites on your website;
- Adding a review request to your Thank you message after a visit.
If you have a good rating, showcase it on your website and other marketing materials. And if you have any negative reviews, don’t be afraid to address them. Apologize for any inconvenience caused, and explain the steps you’re taking to correct the situation.
3. Leveraging mobile-friendly design and voice search with local SEO
More and more people are using their phones to search for things, so if your site isn’t optimized for mobile, you’re missing out on a lot of potential traffic.
You should also be thinking about voice search. With the rise of Siri, Alexa, and other virtual assistants, more and more people are using their voices to search for things. Ensure your website is set up for mobile devices and that you use long-tail keywords in your content.
Add local keywords to your site. When people search for “dentist in New York,” they’re more likely to find sites with those keywords. So if you want to be found, ensure you’re using local keywords on your site.
4. Local link building
Local link building means getting links from other local businesses.
Here are tips to achieve this:
- Partner with other local businesses in your area and see if you can get them to link to your website. You can do this by exchanging links or by guest blogging on each other’s sites.
- Get involved with local events and sponsorships. See if you can get a link from the event website.
- Try reaching out to local media outlets and see if they’ll feature your website in an article or mention it in a post.
Why should doctors take local SEO into account?
The number of people who use the internet to find health information is steadily increasing. A study by PEW Research shows that 77% of internet users look online for health information.
But it’s not just general health information that people are searching for. They’re also using the internet to find local doctors and dentists.
Local SEO is about optimizing your website and online presence for local search. You can always seek Seo services for doctors to help you market yourself. This way, you can reach more potential patients in your area. You can additionally build trust and credibility with potential patients.
These are the Local SEO Tips for Medical Professionals
Local SEO for medical websites should be a top priority if you want to gain traction as a medical professional or dentist. Most people looking for medical seo services near them will search for those services using their local area. So if you’re looking to improve your local SEO, get in touch with a medical SEO specialist or agency.