Marketing of Legal Services: 5 Ways to Generate Business for Your Firm

Marketing of Legal Services

Companies that make a marketing plan ahead of time are 365% more likely to report success.

Does your law firm have a plan for 2020? If not, you could end up leaving a lot of clients for your competitors to snatch up.

The marketing of legal services isn’t as complicated as you might think. Instead, developing a strategy ahead of time can help you maximize on potential leads. With the right strategies, you can get in front of new clients and expand your practice.

Don’t leave your marketing up to trial and error this year.

Instead, start gathering more clients with these law firm marketing tips!

1. Upgrade Your Website

The first step to effective law firm marketing is to update your website. An outdated website will tell prospective clients that you’re outdated, too.

Instead, work with a website design and development agency to make sure your site is utilizing the latest trends.

For example, you might want to add chat functionality to your website. New lead generators can help you help prospective clients while they’re on your site. This will encourage them to explore or contact you for more information.

Make sure your site loads quickly as well. Otherwise, you’ll frustration prospects into leaving.

2. Boost Your Brand with SEO

90% of searchers haven’t made up their mind when they start a search. For example, many people who need a lawyer don’t have a specific one in mind when they start searching. With search engine optimization (SEO), you can get in front of clients and lead them toward a decision.

Your SEO strategy depends on keyword and audience research.

Who are your clients? What law services are they searching for? Understanding your target audience will make the marketing of legal services a lot easier.

Then, create content that answers their questions. You can make infographics, videos, and blog posts to engage people and attract them to your site.

Make sure to update your local SEO, too.

For example, you can use these law firm legal directories to get in front of more prospective clients.

3. Make Sure You’re Social

Next, make sure you’re using social media.

Communicate with your followers. Use social media to share your unique content and encourage people to visit your website.

Social media is a great way to get people engaged while boosting your brand awareness.

4. Gather Online Reviews

Show prospective clients that you’re able to provide a high-quality service. Ask your previous or existing clients if they can post a review on your Google My Business listening. Then, post these reviews on your website as well.

Online reviews will improve your local SEO, generate brand awareness, and help you attract more clients to your law firm.

5. Try out PPC

Pay-per-click (PPC) advertising is another great way for you to reach prospective clients. Utilize the keyword research you completed for your SEO. Then, create compelling ads that encourage people to visit your website.

Make sure your website is up-to-date and mobile-optimized before you spend money on PPC ads.

With these five tips, the marketing of legal services will become a lot easier for your firm. Now you can discover new clients and generate more business for your practice!

Need more ways to expand your brand’s reach? Explore our latest Brand post today!

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